'Gonghyuil-eun Kang Haeyeong' Popup Event Captivates Seoul

‘2025 Calendar’ Featuring Tourist Attractions in Gangjin, Haenam, and Yeongam

The ‘Gonghyuil-eun Ganghaeyeong’ popup event, where visitors could experience the important festivals, events, and tourist attractions of Gangjin, Haenam, and Yeongam in Jeollanam-do for 2025 right in the heart of Seoul, successfully concluded after four days at Palsibo Store in Yeonnam-dong, Seoul, ending on the 1st.

According to Yeongam County on the 5th, this special popup was evaluated as an event that presented new possibilities for regional tourism and created an organic link between residents of the metropolitan area and the local regions.

A pop-up event titled 'Holidays are Kang Haeyoung' was held at Palcibo Store in Yeonnam-dong, Seoul. Photo by Yeongam-gun

The ‘Gonghyuil-eun Ganghaeyeong’ popup is a travel platform that allows visitors to preview the major festivals, experiential events, and tourist attractions of Gangjin, Haenam, and Yeongam, led by the 2025 Ganghaeyeong calendar. The 2,000 visitors who came to the popup space were able to enjoy the charms of the three regions more easily through the Ganghaeyeong missions featuring local characteristics.

A Seoul citizen who visited the popup said, “The Ganghaeyeong calendar gave me the expectation to try new experiences on every public holiday,” adding, “The diverse local cultural tourism contents such as Gangjin pottery experience, Haenam Ttangkkeut Village, and Yeongam Wanin Culture Festival are all very attractive.”

In particular, the activities of the Ganghaeyeong regional quiz and decorating business card calendars?business cards featuring the beautiful landscapes of the regions where visitors wrote about and reflected on their daily lives?received high praise.

Upon completing the Ganghaeyeong missions, special gifts of local specialties from the Ganghaeyeong regions were provided. These included △Gangjin ‘Nurungji’ (scorched rice) △Haenam ‘Sweet Potato Chips’ △Yeongam ‘Daebong Malengi’ (dried persimmon slices). These gifts allowed visitors to experience the taste and health benefits of the Ganghaeyeong regions.

Kim Bok-eum, PD of the Yeongam Culture and Tourism Foundation, introduced the event by saying, “This popup served as an opportunity to imprint the joint brand of Gangjin, Haenam, and Yeongam mainly among metropolitan residents, and we organized the space richly so that people could feel the charm and visit. We made this event the perfect starting point for tourism in Gangjin, Haenam, and Yeongam.”

This content was produced with the assistance of AI translation services.