LG Saenggeon, 156% Sales Increase at US Black Friday... "All-Time High"

‘The Face Shop’, ‘Belif’, and ‘CNP’ Drive Growth

LG Household & Health Care announced on the 5th that its sales increased by 156% compared to last year during Amazon's Black Friday, the largest discount event in North America. Black Friday was held from the 21st of last month to the 1st of this month.

Among LG Household & Health Care brands, ‘The Face Shop’ showed the steepest growth. The Face Shop is a key brand in the North American market. Among its products, sales of the 'Migamsu' line increased, resulting in a 148% growth in sales during the same period. The Migamsu Cleansing Foam ranked 7th overall in the facial cleansing category by sales, the Migamsu Cleansing Oil ranked 3rd in the makeup cleansing oil category, and the Migamsu Duo Set ranked 3rd in the skincare set category.

The Face Shop Migamsu product and Belif Moisturizing Eye Balm product.

The brand ‘belif’ also attracted consumer attention. The new product ‘Aqua Balm Eye Gel’ ranked 4th in the eye treatment gel category, with sales increasing by 116%. This product has consistently ranked 1st or 2nd in the Eye category since its initial launch in August at Sephora, a luxury cosmetics retailer in North America. The ‘Moisturizing Eye Balm,’ which is popular among North American customers, also saw its sales double compared to last year’s Black Friday.

The ‘CNP Propolis Lip Serum,’ which has held the No. 1 spot in Amazon’s ‘Lip Butter’ category for 25 consecutive weeks, also contributed to the sales increase. Propolis Lip Serum launched three new scents targeting North American customers.

‘Usimol,’ a luxury oral care brand participating in Black Friday for the first time this year, was the only domestic oral care brand to enter the top 10 in the toothpaste category. This is the first time a domestic brand has ranked high in the toothpaste category on Amazon’s North American channel. Prior to the event, focused promotion on odor removal and whitening effects through social media (SNS) proved effective.

An LG Household & Health Care official stated, "We are increasing brand awareness by producing content with influencers who are well-positioned for North American customers." They emphasized, "Next year, we plan to introduce brands and products that can provide ‘differentiated customer value’ in the North American market and carry out various marketing activities."

This content was produced with the assistance of AI translation services.