Jeonggwanjang Renovates 'Everytime' After 12 Years... "Cumulative Sales of 1.6 Trillion Won"

Independent Package Design and Application of English Logo

CheongKwanJang announced on the 3rd that it will revamp the package design to celebrate the 12th anniversary of the launch of 'Everytime.'

Everytime is CheongKwanJang's flagship brand that pioneered the era of convenient red ginseng by introducing red ginseng in stick form for the first time in the industry in 2012. Meeting the needs of young consumers who seek convenience and ease of consumption, it has established itself as a representative health functional food in Korea, achieving cumulative sales of 1.5598 trillion KRW over the past 12 years.

This redesign is characterized by departing from the design concept shared with 'CheongKwanJang HongSamJeong' and applying a design that independently expresses the movement of a circle, emphasizing vitality in life and the identity as a lifestyle brand. Additionally, the main logo has been changed to the English name 'EVERYTIME,' highlighting the global expansion of Everytime, which is very popular in overseas markets such as the United States, China, Taiwan, and Japan. This renewal will be applied to all Everytime products, including ‘Everytime Original,’ ‘Everytime Soft,’ ‘Everytime Shot,’ and ‘Everytime Film.’

CheongKwanJang explained that as consumer health needs and preferences become more segmented in the era of hyper-personalization, this renewal was undertaken to provide convenient health management solutions tailored to each customer's lifestyle. In fact, Everytime has continuously expanded its product range with various formulations such as sticks, films, and ampoules to manage health according to TPO (time, place, occasion) such as daily life, travel, and exercise, diversifying flavors, ingredients, and functionalities.

Everytime is also conducting the ‘Easiest Way to Love Yourself’ campaign. Until the 31st of this month, customers who purchase Everytime will receive various benefits, and events such as ‘Special Holiday Gift’ will be held.

A KGC Ginseng Corporation official stated, “Everytime has been loved as an essential health item in the busy daily lives of modern people over the past 12 years, establishing itself as a health brand that understands the times,” and added, “In the future, we will continue to deeply understand the lifestyles of global customers as well as domestic ones, provide customized health solutions, and achieve our vision of becoming a top-tier global comprehensive health company.”

This content was produced with the assistance of AI translation services.