77-Year-Old YouTuber Makes Waves... Grandmother Park Makrye Launches Beauty Brand in Partnership with Major Corporation

YouTuber 'Park Makrye Halmoni' Launches Beauty Brand
Reveals Skin Care Secrets Using Rice Water and Acorns
3-Day Live Broadcast... Up to 44% Discount Offered

Popular YouTuber 'Park Makrye Halmoni,' who has 1.16 million subscribers, is launching a beauty brand under her name. YouTube channel 'Park Makrye Halmoni'

Popular YouTuber 'Park Makrye Grandma (77)', who has 1.16 million subscribers, is launching a beauty brand under her own name.

On the 1st, Shinsegae Group's fashion platform 'W Concept' announced that it will exclusively sell the beauty brand 'Rye Rye' by YouTuber Park Makrye Grandma online.

'Rye Rye' is a skincare brand jointly developed by Grandma Park and the global cosmetics original design manufacturer (ODM) company Cosmax. It is characterized by using rice water and acorn powder, which Grandma Park revealed as her skincare secrets, as the main ingredients. Grandma Park has been a hot topic among netizens several times for her surprisingly youthful skin. Rye Rye consists of three products: Gold Rice Energy Cell Care Essence (80ml), Gold Rice Energy Cream (50ml), and Acorn Jelly Cooldown Patch (34 sheets).

Popular YouTuber 'Park Makrye Grandma,' who has 1.16 million subscribers, is launching a beauty brand under her own name. Provided by W Concept

W Concept will hold a live broadcast for the launch of 'Rye Rye' for one hour starting at 7 PM on the 3rd. Grandma Park will appear in person to introduce the background of the brand launch and new products. Customers can purchase at up to 44% off by combining product discounts with a special 30% discount coupon exclusive to the live broadcast. Kim Yoon-seok, head of the category development team at W Concept, explained, "The value that Park Makrye Grandma wants to convey through her beauty brand matches the demands of the core customers in their 20s and 30s, so we decided to sell it exclusively."

In the promotional video, Grandma Park appeared and caught attention. She said, "You don't know how young and beautiful you are right now, do you? The gift I want to give you first is 'the love for yourself'." She continued, "I also thought I was very unattractive when I was young. I deeply regret not loving myself," emphasizing, "The first is me. You have to practice comforting yourself."

Meanwhile, Grandma Park started YouTube with her granddaughter to prevent dementia and quickly rose to stardom with her cheerful and sincere charm. She is actively working in various fields through collaborations with multiple brands.

This content was produced with the assistance of AI translation services.