Simmons Bed Receives Minister of Trade, Industry and Energy Award at the 2024 Korea Public Brand Awards

Simmons announced on the 2nd that it has won the Minister of Trade, Industry and Energy Award, the highest honor at the ‘2024 Korea Public Brand Awards’.

Organized by the Korea Public Brand Promotion Agency (KAPB), the ‘Korea Public Brand Awards’ recognizes public brands that have contributed to enhancing public value and fostering a spirit of community across society. This year marks the second edition of the awards.

At this year’s Korea Public Brand Awards, Simmons was recognized not only for its corporate brand activities but also for its excellent brand management through public-private cooperation with local governments, fulfilling the role of a global-level public brand.

Simmons launched the ESG (Environmental, Social, Governance) bed ‘Beautyrest 1925,’ establishing a sustainable donation culture through customer consumption. Since 2020, Simmons has continued donations to Samsung Seoul Hospital to support the treatment of children battling pediatric cancer and severe rare and intractable diseases, embodying the value of ‘togetherness.’

Since last year, Simmons has contributed to spreading the donation culture by supporting pediatric and adolescent palliative care. To date, the cumulative donations Simmons has made to Samsung Seoul Hospital for pediatric and adolescent patients have reached 1.5 billion KRW.

Additionally, since 2018, through ‘Simmons Terrace,’ a complex cultural space in Icheon, Gyeonggi Province, Simmons has been helping secure sales channels for local farmers by hosting the annual ‘Farmers Market,’ a direct trading market for agricultural and specialty products in the Icheon area.

At the Farmers Market held in September this year, an ‘Upcycling Booth’ was operated where Simmons employees voluntarily sold personal items such as clothing, electronics, and household goods. All proceeds from this booth were donated to support youth in the Icheon community.

A Simmons representative said, “Simmons has been steadily pursuing ESG initiatives based on the Icheon local community even before the term ESG became widespread. Going forward, Simmons will continue to carry out diverse ESG activities with sincerity and expertise as a leading brand in the industry.”

This content was produced with the assistance of AI translation services.