Starbucks Strawberry Latte Sells 1.5 Million Cups Within a Month of Relaunch

Second Winter Promotion Starts from the 2nd

Starbucks Korea announced on the 2nd that the 'Starbucks Strawberry Latte,' introduced last month as a winter promotion beverage, has recorded cumulative sales of 1.5 million cups within a month of its re-release.

The Starbucks Strawberry Latte is a representative fruit beverage featuring a perfect combination of domestically grown Seolhyang strawberries and smooth milk. It contains no caffeine, making it enjoyable for people of all ages without any burden. This year, it has been upgraded with larger strawberry pieces and was re-released 20 days earlier than last year.

Starbucks Korea announced on the 2nd that the "Starbucks Strawberry Latte," introduced last month as a winter promotional drink, has reached cumulative sales of 1.5 million cups within one month of its re-release.

Starting from the 2nd, Starbucks is launching its second winter promotion, offering beverages that pair well with the Christmas season, including the Strawberry Latte, the popular winter drinks 'Toffee Nut Latte,' 'Double Espresso Cream Latte,' 'Non-Alcoholic Holiday Passion Tea Vinho,' and 'Starbucks Classic Milk Tea,' along with various food products. Alongside these, customized events for customers will be held.

From the 2nd to the 8th, customers who purchase the Starbucks Strawberry Latte or Starbucks Classic Milk Tea via Siren Order will receive 3 extra stars, and an additional 2 stars will be given for POS payments as part of the Tri-Star Dash event.

Starting December 2nd, customers who purchase over 30,000 KRW, including Christmas season promotion MD products, will receive a 'Gift Decorating Kit.' Additionally, from the 20th of the same month, customers who purchase over 20,000 KRW, including made-to-order beverages, will be given a 'Santa Bearista Pen' on a first-come, first-served basis.

Shin Dong-woo, Head of Strategic Planning at Starbucks Korea, said, "We have prepared differentiated Starbucks products to provide an experience that everyone can enjoy during the upcoming Christmas season," adding, "We hope customers can fully enjoy the Christmas atmosphere with Starbucks products wherever they are."

This content was produced with the assistance of AI translation services.