VT Achieves Sold-Out Success with 'VT PDRN Riddle Shot' on Choi Hwajung Show Broadcast

VT announced that its 'VT PDRN Riddle Shot,' showcased on CJ OnStyle's 'Choi Hwajung Show' on the 27th, sold out completely during the broadcast. Up to this complete sell-out, the PDRN Riddle Shot has achieved full sell-outs in all four broadcasts on the Choi Hwajung Show in 2024.

The VT PDRN Riddle Shot line combines the principle of the existing 'Riddle Shot' with VT's proprietary micro-sized ingredient 'Cica Riddle,' which is 14 times thinner than pores, and the benefits of 'PDRN' extracted from wild ginseng, delivering a healthy glow. It has undergone clinical trials for 140 hours of elasticity retention, care for eight major wrinkles, and transparency care. It has been introduced on the as a 'skin item to look forward to tomorrow' four times this year alone.

The main ingredient of VT Riddle Shot, Cica Riddle, has a composition patent filed and continues research and development for upgrading the 'Riddle Shot' as well as clinical trials in collaboration with the Institute of Industrial Science at the University of Tokyo after the product launch, steadily growing as a K-beauty brand.

A VT representative stated, "We are grateful for the great interest from our customers in our products," and added, "We will continue to think from the consumer's perspective and develop and present good products."

Meanwhile, VT Cosmetic received the grand prize in the joint survey '2024 Korea Best Cosmetics' conducted by CMN and Newen AI (formerly RSN), an AI-based unstructured big data analysis company, and ranked first in the topical device category at the Cosmetics Glowpick Awards. Last year in Japan, it won the grand prize in Rakuten's 'SHOP OF THE YEAR Cosmetic & Perfume Genre,' achieving a total of 207 awards, gaining recognition not only domestically but also from overseas consumers.

This content was produced with the assistance of AI translation services.