Songpa-gu Blog Reaches 18 Million Cumulative Visits... Wins 'Grand Prize' for SNS Blog of the Year

Songpa-gu Blog Reaches 18 Million Cumulative Visits, Ranks First in Number of Neighbors Among Seoul Districts
Another Triumph Following Korea SNS Awards Grand Prize...Standing Tall as a Leader in SNS Communication

Songpa-gu (Mayor Seo Gang-seok) achieved the great honor of winning the ‘Grand Prize’ in the blog category at the 10th Annual SNS Awards held at the Korea Press Center on the 21st. Following the Excellence Award in the autonomous district category at the ‘Korea SNS Awards’ in September, Songpa-gu has secured two major awards this year.

The ‘SNS of the Year’ competition is hosted and organized by the Korea Social Content Promotion Association and the Parliamentary Policy Academy, with support from the Ministry of Science and ICT. It comprehensively evaluates the SNS utilization capabilities of public institutions and companies nationwide?including blogs, Instagram, and YouTube?through user voting and expert judging to select the final winners.

This award recognizes Songpa-gu’s outstanding efforts to ▲expand residents’ participation in administration and ▲diversify communication with residents through engaging and relatable content.

In particular, Songpa-gu’s blog has established itself as the central channel for residents’ daily lives, ranking first among Seoul’s autonomous districts with 49,000 blog neighbors and recording a cumulative visitor count of 18 million, maintaining active SNS communication with residents.

Among these, the ‘specialized content’ capturing the charm of Songpa-gu is especially well-loved.

First, the ‘Blog Reporters Corps,’ composed of about 30 influencers of all ages and genders, travels throughout Songpa-gu to write articles that have gained great popularity. Producing around 150 articles annually, they vividly convey news about Songpa-gu’s cultural and artistic events, policies, and lifestyle information, enriching and diversifying SNS communication throughout the year.

Additionally, ‘Songparo (ROAD),’ which introduces Songpa’s culture and scenery from the perspective of a walker, continuously provides useful information about hidden local attractions to tourists, gaining recognition as a unique tourism content exclusive to Songpa-gu.

Seo Gang-seok, Mayor of Songpa-gu, stated, “The Songpa-gu blog provides useful cultural and lifestyle information that satisfies the diverse interests of 660,000 residents and has established itself as an effective social media communication channel. We will continue to promote Songpa’s charm through fun and trendy content and strive to communicate closely with residents in their daily lives.”

Meanwhile, the district operates seven official SNS channels, including blog, YouTube, Instagram, and KakaoTalk. In addition to this award, Songpa-gu has previously received the autonomous district blog grand prize at the 2022 ‘SNS of the Year Awards’ and the Excellence Award in the autonomous district category at the 2024 ‘Korea SNS Awards.’

This content was produced with the assistance of AI translation services.