The 'Goheung Yuja Festival' Found Nationwide... Satisfaction 'UP'

41% of Visitors Reside in the Seoul Metropolitan Area, 11% in Busan and Ulsan
Positive Responses to 'Food and Experience Events', Negative to 'Traffic Inconvenience'
Survey Results... 96% of Participants Rated It 'Good'

The '4th Goheung Yuja Festival,' held from the 7th to the 10th, received high satisfaction from tourists and was praised for providing special memories.

On the 20th, a broadcasting media outlet from the Gyeongnam region, which was in charge of promotion during the festival, conducted a survey targeting event participants, revealing several interesting aspects.

According to a survey conducted by a private company, the Goheung Yuja Festival showed high satisfaction and provided tourists with special memories. Provided by Goheung County

First, the respondents' residences showed nationwide participation despite the unfavorable geographic location at the southern tip of the country, with 41% from the Seoul metropolitan area and 11% from Busan and Ulsan.

In addition, the age group with the highest participation was people in their 30s at 38%, followed by 40s at 37%, 20s at 13%, 50s at 9%, and 60 and above at 3%, indicating that the festival, themed around agricultural and marine products, was well-received across all age groups.

Regarding the visit dates during the festival, the weekend of November 9th saw the highest number of visitors at 46%, while the 7th had 8%, the 8th 15%, and the 10th 12%, highlighting the need for strategies to attract tourists on weekdays.

The most common way participants learned about the festival was through the Goheung Tourism Instagram at 46%, followed by acquaintances at 16%, and blogs and online advertisements each at 9%.

When asked about satisfaction with each program, ‘Leisurely Yuja Road Walk’ ranked highest at 15%, followed by ‘Goheung 9 Delicacies Festival’ at 12%, ‘Yuja Field Photo Zone’ at 9%, ‘Yuja Ramen Tasting’ at 7%, and ‘Yuja Field Makgeolli Party’ at 6%, showing that various events received positive responses from participants.

The most satisfying aspects chosen by participants were food and experience programs, each at 21%, followed by the nighttime scenery of the yuja fields at 20%, and the photo zone at 12%. On the other hand, the most disappointing aspect was transportation, cited by 37% of respondents.

The overall festival satisfaction scored an average of 4.5 out of 5, with 56% of participants rating it as ‘very good,’ 40% as ‘good,’ and 4% as ‘average.’

County Governor Gong Young-min said, “I sincerely thank the entire nation for the enthusiastic support given to the 4th Goheung Yuja Festival,” adding, “Based on these survey results and others, we will continue to improve the programs so that the Goheung Yuja Festival can further develop and establish itself as a representative festival of the region and of South Korea.”

This content was produced with the assistance of AI translation services.