"Promoting K-Tourism Through Games" Korea Tourism Organization Partners with Pearl Abyss for Product Development

'Black Desert' Linked 'K-Game Tour' Product Launching Next Year

The Korea Tourism Organization announced on the 8th that it signed a joint marketing business agreement with Pearl Abyss on the 7th to develop K-game tour products.

Lee Hak-joo (left), Director of the International Tourism Headquarters at Korea Tourism Organization, is holding up the agreement document after signing a joint marketing business agreement for the development of game tour products with Kim Kyung-man, Director of the Service Business Division at Pearl Abyss, at Pearl Abyss headquarters on the 7th.
[Photo by Korea Tourism Organization]

Under this agreement, the two companies will develop inbound tourism products targeting foreigners in connection with the game "Black Desert: Dawn of the Country." The travel itinerary will include locations featured as backgrounds in the game, such as Gyeongbokgung Palace, Korean Folk Village, and Eunpyeong Hanok Village, and the gathering activities performed in the game will be transformed into experiential activities that tourists can actually enjoy during their trip.

The tour products linked to the Black Desert game will be available on the global OTA platform "Klook" starting in 2025. The two companies also plan to expand promotions to attract foreign tourists around the time of the product launch.

Previously, Black Desert, a flagship game developed by Pearl Abyss, has been serviced in over 150 countries worldwide over the past 10 years since its release in 2014. The cumulative number of registered users has exceeded 50 million. The "Black Desert Dawn of the Country: Seoul" update released in August this year is a new region that adds a new game background based on the Joseon Dynasty concept.

Lee Hak-joo, Director of the International Tourism Headquarters at the Korea Tourism Organization, said, "K-game tours are a new type of product connecting games and tourism, providing a new way to introduce Korea's charm to game fans worldwide," adding, "We expect this agreement to be an important opportunity to discover new inbound demand."

This content was produced with the assistance of AI translation services.