Gijang-gun Strengthens Communication and Empathy Skills with Residents... Media Publicity Training

Invitation of Active Journalists, Promotion of Proactive Military Administration Publicity

Gijang-gun (Governor Jeong Jong-bok) announced on the 6th that on the 5th, it conducted a 'Practical Training on Media Publicity and Press Release Writing' for county employees to actively promote media publicity and realize county policies that communicate with residents.

This training was organized to help employees recognize the importance of media coverage as an effective means of promoting county administration and to actively promote county policies through accurate and proper press release writing.

About 100 participants, including lower-level employees at grades 8 and 9 and those in charge of current tasks, attended the training, where a current journalist served as the instructor, communicating with employees and providing customized media publicity education tailored to their level.

The training covered ▲ the importance of media publicity ▲ introduction to types of news articles ▲ examples of local government press releases (strengths and weaknesses) ▲ how to use photos in press releases ▲ media response strategies, using vivid, practical materials that drew strong interest and high engagement from the participating employees.

Jeong Jong-bok, Governor of Gijang-gun, said, “Since promotion accounts for half of policy success, I hope that through this training, employees will recognize the importance of media publicity and actively promote county policies that communicate and resonate with residents.”

Gijang-gun is conducting practical training on media promotion and press release writing for county employees.

This content was produced with the assistance of AI translation services.