Hwahae Leads K-Beauty Trend in New York... 'K-Beauty Boost in New York'

More than 500 Beauty Creators and Industry Professionals Participate
11 K-Beauty Brands Join

Birdview, the operator of the beauty platform Hwahae, announced on the 4th that it held the ‘K-Beauty Boost in New York’ event connecting K-beauty brands with global influencers, together with Nuri House and the Seoul Business Agency (SBA).

Co-hosted by Hwahae and Nuri House, the event took place for one day on the 1st at the New York Korean Cultural Center located in Manhattan, New York. Hwahae set up a booth at the venue and introduced Hwahae Global Web for the first time to expand K-beauty awareness. The Global Web implements the features mainly used by Hwahae users in the app onto the web, providing ▲Hwahae rankings ▲review topics ▲cosmetic ingredient information in English. In particular, American creators showed great interest in products popular in Korea and real-use reviews by domestic consumers.

Additionally, Hwahae introduced the growth processes of domestic brands that have stood out overseas, such as Wellage and Beplain, through a presentation session, and reviewed how K-beauty has developed from the past to the present through Hwahae. Furthermore, based on Hwahae data, it forecasted upcoming K-beauty trends, receiving great response.

Kim Kyung-il, CEO of Hwahae, said, “This event will be an important milestone for expanding the global influence of K-beauty,” and added, “We will continue the event not only in New York but also in Seoul to support K-beauty brands to grow in various ways in the global market.”

This content was produced with the assistance of AI translation services.