"Eight-Color Charm"... BBQ Selects New Face Actor Byeon Yo-han
"Popular Acting and Honesty Are Attractive"
"Expecting Synergy with BBQ That Has No Likes or Dislikes"
Chicken franchise Genesis BBQ Group announced on the 4th that actor Byeon Yo-han has been selected as the new brand model.
Byeon Yo-han is loved by all generations for his deeply expressive acting with various shades. BBQ judged that Byeon Yo-han's unique friendly and honest charm, freely moving between comedy and thriller genres, fits well with BBQ's familiarity, which has been loved for delivering "the most delicious and healthy chicken in the world" for a long time.
Korea's leading chicken franchise BBQ announced that starting from the 23rd, the price of its signature product 'Hwanggeum Olive Chicken' will be increased from 20,000 won to 23,000 won, and 'Jamaica Tongdari Gui' will be raised from 21,500 won to 24,000 won. The photo was taken on the 22nd at a BBQ store in Seoul. Photo by Kang Jin-hyung aymsdream@
View original imageAdditionally, the deep acting skills Byeon Yo-han has shown through his works are expected to most effectively demonstrate BBQ's sincerity toward its customers and the brand's identity as it celebrates its 30th anniversary next year, which was the background for selecting him as the model.
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Byeon Yo-han, who has proven his reputation as a "trustworthy actor" through various works such as the dramas "Misaeng," "Six Flying Dragons," and "Mr. Sunshine," is currently loved by the public for his passionate performances in Disney+ original series "Samsik Uncle," the movie "She Died," and the drama "Death to Snow White - Black Out."
A BBQ official said, "Byeon Yo-han, who has diverse charms like a chameleon and profound acting skills, and BBQ, which has been loved by the public for 30 years with consistent taste and quality, will show excellent chemistry," adding, "We plan to continue active activities linked to marketing, including brand advertisements, together with actor Byeon Yo-han, the new face of BBQ."
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