The Season of Toffee Nut Latte... Starbucks Launches Winter Promotion

Introducing 5 Beverage and 6 Food Items with Winter Atmosphere
Event: Get 3 Extra Stars When You Purchase 4 Winter Beverages via Siren Order Until the 7th

Starbucks Korea announced on the 1st that it is entering the Christmas season by introducing signature winter-themed menu items such as the 'Toffee Nut Latte.'

Starbucks launches winter promotion with Toffee Nut Latte starting November 1 [Photo by Starbucks Korea]

Starting today, they plan to introduce various winter products, including five types of beverages and six types of food. Among them, the Toffee Nut Latte is Starbucks' representative winter season beverage, where rich espresso harmonizes with the sweet flavor of toffee nut syrup. It is topped with toffee crunch topping to add a savory flavor. Since its first launch in 2002 and the start of sales tracking in 2009, more than 35 million cups have been sold.

The Double Espresso Cream Latte, introduced as a winter season beverage last year, has also returned. This drink balances coffee and vanilla, and the soft coffee cream and espresso chips on top of the beverage allow for a deeper coffee flavor. Over 3.2 million cups were sold last winter.

They also introduced the non-alcoholic Holiday Passion Tea Vin Chaud, which evokes the Christmas atmosphere. This non-alcoholic tea beverage features a rich red wine base with fresh orange slices added for a refreshing touch. The accompanying herb and spice bag enhances the unique flavor of the vin chaud.

Also presented are the Golden Chamomile Relaxer and Starbucks Strawberry Latte, which are enjoyable for people of all ages. The Golden Chamomile Relaxer offers a subtle and sweet flavor with a base made of chamomile and lychee, complemented by fresh orange slices. The Starbucks Strawberry Latte, with larger strawberry pieces, is released 20 days earlier than last year.

To celebrate the launch of the winter season beverages, Starbucks is holding an event until the 7th where customers who order four selected beverages?Toffee Nut Latte, Double Espresso Cream Latte, non-alcoholic Holiday Passion Tea Vin Chaud, and Golden Chamomile Relaxer?via Siren Order using a Starbucks Card will immediately receive 3 additional stars per item.

Additionally, a winter e-frequency event is underway, offering gifts to customers who complete e-sticker collection. Customers must purchase a total of 17 manufactured beverages, including 3 mission beverages from Toffee Nut Latte, Double Espresso Cream Latte, non-alcoholic Holiday Passion Tea Vin Chaud, Golden Chamomile Relaxer, Starbucks Strawberry Latte, and Reserve category beverages, to complete the e-frequency.

This winter’s e-frequency gifts include a total of eight items: three types of Moleskine planners (Green, Pink, Brown), four types of portable lamps (Green, White) in collaboration with design lighting brand Bonakia, and one calendar in collaboration with Print Bakery artist Lee Hee-jo. For the first time this year, customers who receive a planner will also be provided with a 'Good Notes' collaborative digital planner through the Starbucks application (app).

Furthermore, Starbucks is introducing Holiday MD products that allow customers to enjoy the Christmas season with family, friends, and pets. The Holiday Friends Plate Cutlery Set includes a plate, spoon, and fork. The Holiday Friends Bearista Keychain is a Bearista keychain dressed in a snowman outfit, which can be attached to bags or car keys as a decorative accent. Additionally, the Holiday Friends Mini Bag, which can be attached to a pet harness, is convenient for carrying waste bags.

Shin Dong-woo, Head of Starbucks Strategic Planning Division, stated, "We have prepared this season so that customers can enjoy the winter atmosphere with various products along with Starbucks’ representative customer appreciation event, the winter e-frequency event."