Kim Hong-geuk, CEO of Shinsegae Casa, Concurrently Serving as Head of Shinsegae Inter Beauty Division
Shinsegae Inter to Operate Fashion, Beauty, and JAJU Divisions with Separate CEOs
Kim Hong-geuk, CEO of Shinsegae Casa, was appointed as the CEO of Shinsegae International's Beauty & Life division on the 30th. William Kim, CEO of Shinsegae International, will lead the fashion division, while Kim Hong-geuk will be in charge of the beauty and JAJU businesses.
CEO Kim graduated from Kyung Hee University with a degree in Economics in 1991 and joined Shinsegae E-Mart in 1996. He has since held positions such as Executive Director of MD Strategy at E-Mart Strategy Headquarters, Vice President of E-Mart Product Headquarters, and CEO of Shinsegae Live Shopping. He has been serving as CEO of Shinsegae Casa since October 2022.
Through this appointment, CEO Kim will concurrently hold the positions of CEO of Shinsegae Casa and CEO of Shinsegae International's Beauty & Life division.
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Meanwhile, Shinsegae International will shift to a dual-CEO system for the fashion and beauty divisions for the first time in about three years. In 2018, Shinsegae International established a separate CEO position for the cosmetics division and transitioned to a general CEO system in 2021.
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