Lotte Mart and Supermarket Collaborate with Virtual Idol 'Playb' for Pepero
Purchase 2 'Playb Pepero', Get a Photocard Gift
Lotte Mart and Super announced on the 29th that they will collaborate with the idol group ‘PlayB’ active in the virtual world ‘Asterum’ to introduce Pepero.
PlayB is a virtual idol group that has become the center of K-pop by continuing explosive popularity, from album sales to music chart rankings. They were the first virtual idol to achieve first place on terrestrial music broadcasts, and their concert tickets sold out in 10 minutes.
The PlayB Lotte Pepero comes in an octagonal package and is available in two flavors: almond and crunchy. The price is 4,780 won. An event is held to give photo cards to customers who purchase the product. There are a total of 10 types of photo cards, consisting of regular photo cards and special photo cards for each member. Special cards have a lower chance of being obtained than regular photo cards but contain handwritten notes from each member. When purchasing two PlayB Pepero, two photo cards are randomly included from the 10 types.
In addition, from the 31st of this month to the 13th of next month, Lotte Mart and Super will broadcast the voices of PlayB members promoting the collaborative products at all Lotte Mart and Super stores nationwide. At a total of 16 locations, including Zeta Plex Seoul Station and Cheongnyangni branches, photo zones will be set up along with life-size cutouts of PlayB.
Furthermore, during the same period, Lotte Mart will hold an event where customers who purchase more than 25,000 won each of Lotte Pepero and Haitai Pokki products will receive a 5,000 won Lotte gift certificate.
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Lee Hwa-seok, product planner of the Lotte Mart & Super processed food team, said, “We planned this collaborative product to bring the world of the nation’s top virtual idol ‘PlayB’ into offline stores, creating a space where artists and fandoms can meet, and to provide unique shopping content to Lotte Mart and Super customers.”
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