Featuring, Accelerating Business Expansion in Japan at Japan's Largest IT Expo
Participated in 'Japan IT Week'... Showcased 'Featuring Japan' Solution
Featuring, a social network service (SNS) data analysis company, announced on the 28th that it participated in ‘Japan IT Week,’ Japan’s largest IT exhibition, and showcased its AI all-in-one influencer marketing solution, ‘Featuring Japan.’
Composed of four specialized zones including digital marketing and e-commerce, this year’s Japan IT Week was held for three days from the 23rd to the 25th at Makuhari Messe Exhibition Center in Chiba Prefecture, Japan. A total of 623 companies participated, and over 55,000 business professionals and visitors attended.
Featuring demonstrated its AI all-in-one influencer marketing solution, Featuring Japan, to approximately 700 booth visitors and conducted business networking to discover new clients. On-site, visitors showed great interest in the solution by entering marketing keywords to search for influencers and checking the expected efficiency.
Officially launched on the 17th, Featuring Japan was developed targeting the Japanese market and is characterized by automating the entire process from selecting influencer candidates suited to the local market, outreach, campaign management, to performance analysis, reducing the existing influencer collaboration workload by about 90%.
Featuring closely collaborated with actual influencer marketing managers to enhance the solution optimized for the Japanese market rather than simply translating functions. To this end, it also formed a partnership with ‘Flag,’ a leading comprehensive advertising agency in Japan with branches in eight Japanese cities and Los Angeles, USA.
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Jang Ji-hoon, CEO of Featuring, said, “Participating in this exhibition was a valuable opportunity to promote Featuring Japan and meet potential clients to explore cooperation possibilities. Moving forward, we will continue to create various opportunities to meet local Japanese companies and focus on expanding sales within the Japanese market.”
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