Bucheon City Integrated Urban Brand Wins Grand Prize at the 2025 German Design Award

The First Introduction of Urban Identity Concept by a Local Government Nationwide

Bucheon City in Gyeonggi Province announced on the 24th that its integrated city brand won the main prize (winner) in the Excellent Communication Design Brand Identity category at the 2025 German Design Award (GDA).

Established in 1969, the German Design Award is a globally prestigious award known as the "championship competition" of international design contests. Only works that have previously won international design awards or have been invited are eligible to participate, ensuring its credibility.

The awarded Bucheon integrated city brand was the first among local governments nationwide to introduce the concept of city identity and received high marks for expressing it based on a clear linguistic symbol unique to Bucheon City’s name.

Additionally, it attempted a differentiated approach as the first mixed Korean-English brand by combining the initial consonant 'ㅂ' of the Korean name Bucheon and the first letter 'b' of the English spelling bucheo, and was well evaluated for reflecting the city’s characteristics of diversity, connectivity, and dynamism.

The award ceremony is scheduled to be held in Frankfurt, Germany, in February next year.

Jo Yong-ik, Mayor of Bucheon City, said, "I am very pleased that the integrated city brand, which embodies the expectations and core values of Bucheon citizens, has won an award at a world-renowned design competition. We will continue to make efforts to ensure that the meaning of the integrated city brand is conveyed to our citizens through this achievement."

This content was produced with the assistance of AI translation services.