Seven Eleven Collaborates with Korea Culinary Master Association
Shinsegae Food Launches Small-sized Plant-based Rice Beverage
Daesang Cheongjeongwon 'Homings' Introduces 4 Types of Frozen Soups and Stews

Introducing new products launched in the distribution industry on the 22nd. Seven Eleven has developed four types of convenience foods created directly by culinary masters affiliated with the Korea Culinary Master Association. Shinsegae Food has released a 200ml small-sized plant-based beverage called 'You Are What You Eat Rice Based.' Daesang Cheongjeongwon's convenience food brand 'Homings' is launching four new frozen soup products targeting consumers looking for warm broth dishes. GS The Fresh is also offering two types of 'Miso Beef Grill,' developed in collaboration with Chef Yoon Nam-no, who gained attention from the Netflix series 'The Chef Show: Black and White Chef.'


Seven Eleven, Four Convenience Foods Developed by Culinary Masters from the Korea Culinary Master Association
Four convenient meal types directly developed by culinary technicians belonging to the Korea Culinary Technicians Association <br>[Photo by Seven Eleven]

Four convenient meal types directly developed by culinary technicians belonging to the Korea Culinary Technicians Association
[Photo by Seven Eleven]

View original image

The culinary masters collaborating with Seven Eleven hold the highest-level national professional certification, which requires obtaining a cooking technician license in Korean, Japanese, or Chinese cuisine and accumulating over seven years of experience. Only 30 to 50 individuals are certified annually, making it the top qualification in the culinary field. The Korea Culinary Master Association is an organization with about 1,000 members, including these culinary masters. The convenience foods developed by Seven Eleven’s culinary masters are part of the 'Small Business Industry-Linked Joint Special Support Project,' hosted by the Ministry of SMEs and Startups and organized by the Korea Federation of Micro Enterprise Associations. Aiming to develop healthy yet delicious convenience foods, a total of eight development meetings were held since early July to design the products. The four convenience foods include 'Aged Soy Sauce & Perilla Oil Bibimbap,' 'Aged Soy Sauce Bulgogi Bibimbap,' 'Sweet Potato Cheese Toast Sandwich,' and 'Sweet Potato Cheese Pork Cutlet Burger.' All four products developed by the culinary masters feature the Korea Culinary Master Association logo on their packaging.


Shinsegae Food, 200ml Rice-Based Plant Beverage
Shinsegae Food Rice-Based 200ml Small Size <br> Photo by Shinsegae Food

Shinsegae Food Rice-Based 200ml Small Size
Photo by Shinsegae Food

View original image

Shinsegae Food’s Rice Based is a plant-based beverage made from 100% plant ingredients such as domestically produced rice powder and brown rice oil, which have a low risk of causing allergies. It features a mild and savory taste. Using gluten-free rice as the main ingredient, it is rich in dietary fiber (14g per 1ℓ) and calcium (999mg per 1ℓ), making it suitable as a meal replacement. The 200ml small-sized product is available from today at Emart24 convenience stores and online malls. The company explains that it can be consumed as is or paired well with menu items like lattes and cereals. The beverage is packed in sterilized aseptic cartons using a sterile filling process, allowing it to be stored at room temperature for nine months. The price is 1,300 KRW per unit.


Daesang Cheongjeongwon Homings, Four New Frozen Soup Products
Daesang Cheongjeongwon Homings, 4 New Frozen Soup Products<br>[Photo by Daesang]

Daesang Cheongjeongwon Homings, 4 New Frozen Soup Products
[Photo by Daesang]

View original image

Daesang Cheongjeongwon Homings’ newly launched frozen soup products include 'Beef Brisket Yukgaejang with Plenty of Scallions,' 'Galbi and Beef Knee Soup,' 'Naju Beef Soup,' and 'Spicy Beef Market Soup.' All four products are quickly frozen at temperatures below minus 35 degrees Celsius immediately after production to preserve the original texture of the ingredients and the freshness of the broth. The convenient single-pack configuration simplifies the cooking process and reduces packaging waste, considering the environment. These products can be enjoyed as restaurant-quality broth dishes by simply boiling for 10 minutes after thawing. They are first available through e-commerce channels such as Coupang, and will be available at large supermarkets early next month.



GS The Fresh, Collaboration with Chef Yoon Nam-no on Miso Beef Grill
Two Types of Miso Beef Grill Released in Collaboration Between GS The Fresh and Chef Yoon Namno<br>[Photo by GS Retail]

Two Types of Miso Beef Grill Released in Collaboration Between GS The Fresh and Chef Yoon Namno
[Photo by GS Retail]

View original image

Chef Yoon Nam-no, who collaborated with GS The Fresh, a supermarket operated by GS Retail, is one of the most notable chefs recently, having appeared on Netflix’s 'The Chef Show: Black and White Chef.' The collaboration aims to expand the consumption and awareness of Australian clean beef through products developed with Chef Yoon Nam-no, who is also an ambassador for the Australian Meat Corporation. The two types of Miso Beef Grill, exclusively offered by GS The Fresh, are made from popular special cuts: the outside skirt and the chuck flap tail. Completed with Chef Yoon Nam-no’s special recipe using miso paste, these products offer a mild yet umami-rich grilled beef flavor. The products will be available nationwide at GS The Fresh stores starting on the 23rd. GS The Fresh plans to increase the initial supply from 30,000 units to 60,000 units. A launch discount event will run until the 29th, with both types available for 11,900 KRW each.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing