Lotte Chemical Expands B2C Market with New Engineered Stone Product 'Radiance' Release

Construction Materials Business with High B2B Proportion
Expanding B2C Market Targeting Increased Interior Demand

A kitchen featuring Lotte Chemical's Radiance Ladakh color. Photo by Lotte Chemical

Lotte Chemical is expanding its B2C (business-to-consumer) market by launching new products of its engineered stone 'Radianz.' The company plans to strengthen its product portfolio and expand its business scope targeting the growing interior market each year.

According to industry sources on the 22nd, Lotte Chemical released 18 new products on the 16th under three concepts: ▲artworks created by nature ▲layered patterns of natural stone ▲subtle marble patterns. These new products reflect the latest trends such as natural patterns of natural stone and matte and reflective finishes, and are composed of a diverse product lineup ranging from bright to dark colors in terms of design and texture.

In particular, Lotte Chemical’s building materials business, which has had a high proportion of B2B (business-to-business) transactions with domestic and foreign construction companies, plans to expand its B2C market targeting the increasing demand for interior spaces in residential areas through this new product launch.

To this end, Lotte Chemical newly opened an experiential showroom in Icheon, Gyeonggi Province, in October this year. This allows consumers to directly check their desired designs and colors and proceed to purchase, thereby broadening the range of choices and adding convenience.

A Lotte Chemical official stated, "Through the launch of these new products and the operation of the new showroom, it will be an opportunity to introduce the excellent quality and design of Lotte Chemical’s building materials to general consumers."

Meanwhile, Lotte Chemical’s building materials business, recognized as a leader in the artificial marble sector, has been producing and selling three types of products since 1993: acrylic artificial marble 'Staron,' engineered stone 'Radianz,' and ceramic panels 'Locelain.' Among these, 'Radianz' is a high-end interior material capable of expressing various colors not found in natural stone. It features excellent scratch resistance and durability and is applied to flooring, interior walls, and art walls.

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