Songpa-gu Promotional Sculpture Renovated with Media Art

Jamsil Station and Geoye Station Text LED Display Sculptures Over 20 Years Old
Existing Structures Retained, Only LED Panels Replaced... Five Media Art Pieces Presented
Jamsil Station Completion in September... Songpa-daero Gateway to Garak Market, Creating a Sightseeing Route
Geoye Station Finishing in November... Old Promotional Sculptures and Photo Contest Featuring Residents' Stories

Songpa-gu (District Mayor Seo Gang-seok) will renovate the long-installed and non-functional Jamsil Station and Geoyeo Station text electronic display sculptures into media art works.

The district operates promotional sculptures that deliver district news at the traffic island of Jamsil Station and the intersection of Geoyeo Station. However, after 20 years, frequent malfunctions of the text electronic displays and the aging structures have caused many complaints from residents due to their incompatibility with the surrounding scenery.

Accordingly, instead of building new promotional sculptures, the district will repurpose the existing structures and transform them into media art works.

First, the existing sculptures will be cleaned and repainted for maintenance, and the text electronic displays will be replaced with LED screens. The Jamsil Station structure is 10.9m high, with a total screen size of 10.8m × 1.9m. The Geoyeo Station structure is 8.5m high, with a total screen size of 10.8m × 1.6m.

The screens will display media art works reflecting the latest trends, providing new visual attractions for residents and visitors.

Newly Changed Jamsil Station Songpa-gu Sculpture

The media art will be presented in five themes: ▲‘Nature, Rest, and Flowers’ found in the urban environment ▲Songpa-gu character ‘Hahaha Hoho’ ▲‘Luminaria’ expressed through beautiful patterns ▲Songpa-gu symbolic images ▲Christmas scenes. Additionally, a time notification service to mark the hour will be specially provided.

The district completed maintenance of the Jamsil Station sculpture last September. This was carried out as one of the 25 detailed projects linked to the flagship project ‘Songpa-daero Premium Street Creation.’

The Jamsil Station media art sculpture is located at the gateway starting point of Songpa-daero, symbolizing the completion of a route where visitors can stroll around Seokchon Lake and then proceed to Garak Market to appreciate the world-renowned public art piece ‘The Trophy.’

The Geoyeo Station media art sculpture is scheduled to be completed in November.

District Mayor Seo Gang-seok stated, “In 2025, we plan to operate a resident-participatory media art by soliciting photos containing residents’ stories. Along with the Seokchon Lake Media Forest, we will showcase various media arts utilizing local resources to attract visitors and enhance Songpa’s brand value.”

This content was produced with the assistance of AI translation services.