AWS Builds Generative AI-Based Search Engine for hy Online Mall 'Predit'

Amazon Web Services (AWS) announced on the 21st that it has built a generative artificial intelligence (AI)-based search function and product recommendation engine for hy (formerly Korea Yakult)'s online mall, Predit.

hy established its Predit on the AWS cloud to help members easily find detailed information about products through a natural language interface. After migrating to AWS and utilizing AWS generative AI services, Predit's search accuracy improved from 53% to 94.1%.

hy had been selling health foods, cosmetics, and daily necessities through Predit but reportedly lacked recommendation functions or effective product search capabilities. The existing search system of Predit only provided simple keyword search functions, and features like autocomplete and typo correction required continuous updates, demanding significant operational resources. hy needed the scalability and flexibility offered by cloud computing to respond to diversified product demands and provide natural language AI search functions that assist customers in product searches.

Through AWS generative AI, hy offers advanced search features such as enhanced product matching, attribute-based product comparison, automatically generated queries based on user intent, typo correction, English-Korean translation, and autocomplete. hy also plans to build an AI chatbot based on AWS to help store managers efficiently manage inventory.

Ham Ki-ho, CEO of AWS Korea, said, "Generative AI has opened a new chapter of intelligent and personalized experiences for consumers across the e-commerce industry," adding, "hy is leveraging advanced AI capabilities to enhance the shopping experience by implementing more accurate product matching and intuitive search functions, thereby simultaneously achieving customer satisfaction and sales growth."

This content was produced with the assistance of AI translation services.