Noru Paint-Hanssem, Korea's First Commercialization of 'Water-Based Paint for Furniture'

Preventing Air Quality Degradation with Excellent Physical Properties and Eco-Friendliness

Noru Paint announced on the 21st that it has jointly developed the country’s first ‘eco-friendly water-based paint for furniture’ with Hanssem and signed a memorandum of understanding (MOU) for commercialization.

The signing ceremony held on the 10th at Hanssem Design Park Songpa Branch was attended by Kim Hak-geun, Executive Director of Noru Paint, and Ko Young-nam, Head of Hanssem Research Institute, among others.

(From left) Go Young-nam, Head of Hanssem Research Institute, and Kim Hak-geun, Executive Director of Noroo Paint, are taking a commemorative photo. Photo by Noroo Paint

The purpose of this agreement is to convert paints applied to furniture used for more than 10 years after a single purchase into eco-friendly products. The main contents include ▲performance verification and demonstration commencement ▲collaboration on applying eco-friendly water-based paint to interior materials ▲improvement of eco-friendly water-based paint performance and quality ▲localization of imported raw materials.

Since 2021, the two companies have jointly established a plan to develop products that minimize harmful substances in furniture coatings and started a project to convert oil-based paints used in furniture finishes to water-based paints. Through long-term cooperation, they developed eco-friendly water-based paints with physical properties equivalent to existing oil-based products and localization technology to replace imported raw materials, and confirmed the application of the developed products at Hanssem’s special sales sites in Korea.

The eco-friendly paint jointly developed by Noru Paint and Hanssem features excellent appearance, gloss stability, hardness, and scratch resistance, and contains almost no solvents that emit VOCs (volatile organic compounds), resulting in no odor after drying. With outstanding physical properties and eco-friendliness, it preserves the patterns of interior furniture while preventing indoor air quality deterioration and sick house syndrome caused by harmful substances.

For this paint development, each company’s research institute conducted strict quality tests and standard management of specifications on physical properties, safety, and harmfulness, as well as harmful substance evaluations for the use of eco-friendly materials. Tests such as ▲heat resistance ▲cracking ▲adhesion to painted surfaces ▲stain resistance ▲scratch resistance were repeatedly performed, producing products that meet stringent quality standards.

A Noru Paint official said, “Since furniture is used by everyone from children to adults, eco-friendliness and safety are important,” adding, “This joint development achievement was possible thanks to Hanssem’s strict quality control system and Noru Paint’s technology in eco-friendly water-based paints.”

This content was produced with the assistance of AI translation services.