Hyundai Motor Releases Short Drama 'Cupid's Arrow Issues'

Hyundai Motor Company is showcasing unique content marketing through a collaboration with the archery-themed film 'Amazon Hwalmyungsu.'

On the 20th, Hyundai announced the release of the short drama 'Cupid's Arrow Issues' on its YouTube and TikTok channels. This content humorously depicts an intense standoff between Cupid and a detective over archery skills.

The newly released 'Cupid's Arrow Issues' is a spin-off video of the upcoming archery-themed comic and human drama film 'Amazon Hwalmyungsu,' set to premiere on the 30th of this month. Hyundai stated that this video was planned to sustain the heightened public interest following the Paris Olympics.

The main roles are played by actors Ryu Seung-ryong and Jin Seon-kyu, with the screenplay written by Bae Se-young, the writer of the film 'Extreme Job.' Despite its short runtime of 1 minute per episode and a total of 4 episodes, the content's quality is elevated through a solid script and unique direction.

A Hyundai official said, "It is meaningful as a collaboration between Hyundai, a sponsor of Korean archery, and an archery-themed film," adding, "This is the result of a new customer communication approach that creatively interprets film spin-off content."

Still cut from the short drama 'Cupid's Troubles'
[Photo by Hyundai Motor Company]

This content was produced with the assistance of AI translation services.