Kia Holds 'Opposite United' Exhibition in Seongsu, Seoul

Kia announced on the 18th that it will hold an exhibition of Kia's design philosophy "Opposites United" at 'Space S1' located in Seongsu-dong, Seoul, for fifteen days from the 19th of this month to the 2nd of next month.

In April, Kia participated in the world's largest global design festival, "Milan Design Week," and held a solo exhibition under the theme of Opposites United. This exhibition, where artists from different fields showcased their creative works, attracted over 15,000 visitors.

Kia has restructured the domestic exhibition based on the works displayed in Milan and prepared performances by artists to offer a wider variety of attractions.

Seoul Seongsu Opposite United Exhibition Hall Exterior View
[Photo by Kia]

The exhibition venue operates daily from 11 a.m. to 8 p.m. On Fridays and Saturdays when performances are held, it operates until 7 p.m. Visitors can enter the exhibition without a separate reservation, but prior application through the website is required for artist performances. All exhibitions and performances are free of charge.

A Kia representative said, "This exhibition shows that Kia's Opposites United philosophy is a culture created based on communication, not just product design," adding, "We have prepared a special event exclusively for domestic customers based on the exhibition that received favorable reviews overseas."

This content was produced with the assistance of AI translation services.