Goryeong-gun's New City Brand 'Gaya-ga Bijeun Goryeong' Wins Grand Prize at Korea Color Awards

Goryeong County (Governor Lee Nam-cheol) announced on the 17th that the new urban brand (BI) design of Goryeong County, unveiled last July, won the top prize, the ‘Korea Design Promotion Institute Director Award,’ at the 22nd Korea Color Awards.

Following last year’s submission of the ‘Goryeong County Construction Site Temporary Facility Design Guidelines,’ which received the ‘Korea Design Federation President Award,’ this marks two consecutive years of winning.

Now in its 22nd year, the Korea Color Awards is the only award in South Korea related to color culture. It is organized by the Korea Color Society and sponsored by the Ministry of Trade, Industry and Energy. The award recognizes outstanding color-related cases in a total of 11 categories, including urban landscape, architecture & interior, visual, and product design.

At this year’s Korea Color Awards, a total of 23 works were honored, including the ‘Goryeong County Urban Brand (BI) Design,’ which won the ‘Korea Design Promotion Institute Director Award.’

The top-winning Goryeong County urban brand, ‘Gaya-ga Bieun Goryeong’ (Goryeong Crafted by Gaya), captures the shape of the Daegaya-eup Jisan-dong tumulus ridge and incorporates green and yellow colors that express the unique mysterious atmosphere of Daegaya, reflecting the four seasons of the tumulus cluster.

This use of color was organized into a color system, presenting various application models, which was recognized as a creative brand identity strategy achievement.

The award-winning works will be exhibited at the Design House Moiso Gallery from November 7 and will be posted on the Korea Color Society’s website and social media channels.

Lee Nam-cheol, Governor of Goryeong County, said, “Winning the top prize at the Korea Color Awards will serve as an opportunity to promote the identity of Goryeong as a World Heritage city. We plan to actively utilize this by applying it to various fields such as urban spaces, facilities, and promotional media to establish a solid urban brand.”

Goryeong-gun Urban Brand BI, Winner of the Korea Color Award Grand Prize.

This content was produced with the assistance of AI translation services.