'Extraordinary Attorney Woo' Arrives in Suncheon

'Content Festival' Official Trailer Released
New Promotional Video Combining Animation and AI Technology

Suncheon City, Jeollanam-do (Mayor Noh Gwan-gyu) has released the official trailer video for the upcoming '2024 Global Content Festival in Suncheon' (hereinafter referred to as the ‘Content Festival’).

This trailer video is a collaborative video content project between Ace Story Co., Ltd., the producer of globally successful works such as ‘Extraordinary Attorney Woo’, ‘Kingdom’, and ‘Signal’, and Suncheon City.

The official trailer video has been released ahead of the '2024 Global Content Festival in Suncheon.' The photo shows a scene from 'Extraordinary Attorney Woo.' [Image courtesy of Suncheon City]

Who is the figure appearing riding a flying whale in the sky? The introductory scene that sparks curiosity features the globally popular IP Woo Young-woo, the circle, and Suncheon City's official characters ‘Rumi & Ttungi’.

To effectively promote the ‘Content’ Festival, the city chose a strategy of animating the entire background and each character rather than using live-action footage.

In particular, the focus was on expressing Suncheon’s background and each character in a more unique and three-dimensional way by combining animation with generative AI technology.

From the view of Suncheon Bay Wetland, Space Hub, and Ocheon Green Square seen through the clouds to the main characters, all are results of AI technology application.

The video utilized various AI tools including image and video generation, character 3D modeling, and motion capture.

The newly created characters roam around various parts of Suncheon in the video, enjoying the Content Festival composed of outdoor animation screenings, character exhibitions, content speaker lectures, and business markets, spending a satisfying day in Suncheon.

Mayor Noh Gwan-gyu of Suncheon said, “We planned the production of this trailer video to easily convey the vision of Suncheon as a cultural industry hub and to promote the Content Festival, which is being held for the first time this year,” adding, “The view of Suncheon and the characters through animation will bring freshness.”

The Content Festival will be held from November 1 to 3 at Ocheon Green Square, and the event’s subtitle is ‘Alltenga (All Content Garden)’, meaning “All contents gather in the garden.”

This content was produced with the assistance of AI translation services.