Daejeon City Launches 'Goods Design' Contest Featuring Kkumdori's Charm

Designs Utilizing 'Kkumssi Family' and Major Attractions in Daejeon Until November 29

Kkumssi Family Image / Daejeon City

Daejeon City announced that it will host a “Goods Design Idea Contest” in collaboration with the Korean Intellectual Property Office to enhance Daejeon's brand image.

From the 14th until November 29th, creative and marketable mid- to low-priced goods designs (priced under 30,000 won) utilizing Daejeon's representative characters “Kkumssi Family” and “major attractions of Daejeon” will be solicited.

Anyone with an idea can participate individually or as a team of up to four members by submitting a proposal via the Korean Intellectual Property Office’s online idea trading and sharing platform, “Idearo.” There is no limit to the number of entries per person or team.

Five outstanding designs will be selected and awarded up to 5 million won in idea transaction fees, and 20 additional teams will receive selected tourism souvenirs. The results of the judging will be announced on “Idearo” in December.

The selected designs will be produced as Daejeon tourism planning products and released at offline stores such as Daejeon Station, Daejeon Travel Lounge, and Kkumdori House.

Noh Kisoo, Director of Culture, Arts and Tourism of Daejeon City, said, “We hope to see many creative and innovative goods designs using the popular Kkumdori and Kkumssi Family characters from across the country.”

This content was produced with the assistance of AI translation services.