Ediya Coffee Selects Actor Byeon Woo-seok as Its First Brand Model

First Time Since 23 Years Since Establishment

Ediya Coffee announced on the 8th that, for the first time in its 23-year history, it has selected actor Byeon Woo-seok as its brand model and will carry out various marketing activities.

Under the concept that "a cafe must be delicious," Ediya Coffee plans to start with a TV commercial scheduled to be released at the end of this month and conduct various marketing activities emphasizing the brand authenticity of Ediya Coffee together with Byeon Woo-seok. In particular, since coexistence with franchise stores is the company's top philosophy, all advertising and marketing costs will be borne by the headquarters' franchise division. Additionally, to contribute to revitalizing sales at franchise stores nationwide, sticker coffee packages and photo cards featuring the model's image will be produced and showcased at Ediya Coffee stores.

An Ediya Coffee representative said, "To more effectively convey the sincerity of Ediya Coffee, which has focused solely on coffee for 23 years, to consumers, we have selected actor Byeon Woo-seok as our brand model for the first time since our founding. We ask for much interest and anticipation for the various activities we will create together with Byeon Woo-seok, who is known as a fan of Ediya Coffee."

This content was produced with the assistance of AI translation services.