Genesis, Official Sponsor of Busan International Film Festival for 8 Consecutive Years

Genesis announced on the 4th that it will continue its official sponsorship of the Busan International Film Festival for the eighth consecutive year through this year.

The Busan International Film Festival, which began with its 1st edition in 1996, is Asia's largest film festival, now celebrating its 29th edition this year. Along with the Tokyo International Film Festival and the Hong Kong International Film Festival, it has greatly contributed to the growth and discovery of Asian cinema.

During the '29th Busan International Film Festival,' Genesis will provide over 100 vehicles, including the G90 Black and GV80 Coupe, as official cars for major film directors, actors, and festival officials attending the event. Additionally, Genesis will exhibit the GV80 Black and GV80 Coupe Black models for the first time at the outdoor theater where the Open Cinema invited films are screened.

Furthermore, at the 'Genesis Brand Zone' booth operated in the plaza, two G80 electrified models and a GV80 Coupe model will be displayed, offering booth visitors an experience that combines both films and vehicles.

Genesis has also prepared a test drive program where visitors can experience Genesis vehicles such as the GV60, GV70 electrified models, and the G90 Black.

Visitors can enjoy various test drive programs including ‘Genesis Self Driving,’ which allows customers to drive along the coastal road of Busan’s Cinema Street to directly experience the product, the shuttle program ‘Genesis Escort’ supporting transportation to major Busan spots such as Gwangalli Beach and Busan Station, and the ‘Genesis Butler’ program, which provides a vehicle and chauffeur for a day to those who make prior reservations.

A Genesis representative said, "Genesis has prepared various test drive and experience programs, including new car exhibitions, at this Busan International Film Festival," adding, "We expect that customers visiting the film festival will have a unique experience."

This content was produced with the assistance of AI translation services.