Creating a Trustworthy Real Estate Culture Through Public-Private Cooperation

Guri City Hall exterior. <Photo by Guri City>

Guri City Hall exterior.

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Guri City, Gyeonggi Province (Mayor Baek Kyung-hyun) announced on the 26th that it has been promoting the ‘Safe Brokerage, Secure Jeonse Project’ since September to protect citizens' property rights.


This project was prepared to alleviate the growing anxiety among citizens as Jeonse fraud has recently emerged as a social issue, especially in the metropolitan area. Through this project, Guri City plans to proactively respond to related issues and protect citizens' property rights.


Accordingly, on August 27, Guri City held the ‘2024 Licensed Real Estate Agent Training (Affiliated)’ and guided the attending licensed real estate agents to participate in the ‘Safe Jeonse Checkpoint Guard Campaign’ to implement practical tasks for preventing Jeonse damage.


The main practical tasks of the Safe Jeonse Checkpoint Guard Campaign include ▲not handling brokerage of risky properties to tenants ▲participation in electronic contract creation ▲checking a checklist to prevent Jeonse damage ▲disclosing the identity of real estate office workers ▲posting and providing a mandatory landlord information list poster in offices ▲providing text notification services after ownership and rights-related contracts, among others.


Furthermore, on the 13th, Guri City Hall held the ‘Guri City Safe Jeonse Management Team and Operation Council Appointment Ceremony’ in the situation room, appointing 14 members including the president of the Guri branch of the Licensed Real Estate Agents Association. The appointed management team will work on ▲monitoring illegal activities in the real estate brokerage sector and conducting joint inspections ▲supporting and managing the Safe Jeonse Checkpoint Guard Campaign ▲promoting activities to improve real estate brokerage culture, thereby striving to establish a safe Jeonse culture.


Mayor Baek Kyung-hyun of Guri City said, “The social role of licensed real estate agents is very important to improve the real estate brokerage culture,” and added, “We will do our best to ensure that safe real estate transactions are established through public-private cooperation.”



Guri City plans to continuously encourage Jeonse damage prevention by utilizing the networks of branches and sub-branches and to expand the campaign as a voluntary participation movement among brokerage offices.


This content was produced with the assistance of AI translation services.

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