Targeting Middle Eastern Women with 'K-Wellness' Fam Tour... Korea Tourism Organization to Launch Travel Products Next Month

Construction Company Invited to Jabil Dubai Sharjah Women's Club Fam Tour
Experience Traditional Korean Spa, Hair Loss Treatment, Dermatology Healthcare, and More

To capture the tourism demand of Middle Eastern noblewomen, the Korea Tourism Organization announced on the 24th that it will invite local female luxury club officials from the United Arab Emirates (UAE), Kuwait, and other countries to showcase various health and wellness tourism programs until the 27th.

To capture the tourism demand of Middle Eastern noblewomen, the Korea Tourism Organization announced on the 24th that it is inviting local female luxury club officials from the United Arab Emirates (UAE) and Kuwait to showcase various health and wellness tourism options until the 27th.
[Photo by Korea Tourism Organization]

The six Gulf Cooperation Council (GCC) countries?United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain?are known for their high demand for family-oriented overseas travel among the wealthy and their tendency for long-term stays, making them representative high-value tourism guests.

The Korea Tourism Organization planned this familiarization tour with the aim of strengthening customized marketing, noting that Middle Eastern women have a very high affinity for Korean wellness tourism and beauty.

A total of 13 people, including executives of the Jabil Dubai Sharjah Ladies (female) Club, a leading luxury social club in the Middle East, travel agency officials, and influencers, arrived in Korea on the 20th and are experiencing various wellness tourism programs.

They will experience not only traditional Korean medicine-specialized programs such as herbal spas and herbal hair loss treatments but also Korea’s high-quality medical services including dermatological healthcare and health checkups.

Additionally, the organization will showcase various K-beauty experiences such as Korean makeup and nail art. Participants will also experience diverse Korean culture through hanbok wearing, traditional tea tasting, and gayageum performances before departing on the 27th.

Middle Eastern female tycoons responding to the welcome ceremony at their arrival in Korea, holding Taegeuk flags.
[Photo by Korea Tourism Organization]

Reflecting this familiarization tour schedule, the Korea Tourism Organization plans to launch tourism products locally in mid-October. It will also produce guidebooks to distribute to members of luxury ladies’ clubs and conduct comprehensive online and offline marketing activities through promotional content linked with local influencers.

Jung In-hwa, head of the Medical Wellness Team at the Korea Tourism Organization, said, “According to last year’s outbound tourist survey report, the per capita spending of GCC countries’ visitors to Korea (excluding airfare) ranks second among all inbound tourists worldwide, showing a high interest in high-value tourism themes such as healthcare and K-beauty.” She added, “Based on this, we will develop various convergence tourism programs and diversify the inbound tourism market through customized marketing targeting high-spending customers.”

This content was produced with the assistance of AI translation services.