"Up to Half Price"... Three Department Stores Launch 'Autumn Regular Sale' During October Golden Holiday

Lotte Department Store's 'Superstyle' Until the 13th of Next Month
Shinsegae Department Store's Shinbaek Festa... Rewards Offered
Hyundai Department Store Presents Various Pop-ups Alongside Integrated Sale

The department store industry is launching an autumn regular sale targeting the October bridge holiday period.

Lotte Department Store, operated by Lotte Shopping, announced on the 24th that it will hold an autumn regular sale with the theme 'Superstyle' at all stores from the 27th of this month to the 13th of next month. About 500 brands, mainly in fashion, will participate, offering autumn and winter new products at discounts of up to 50%. Collaborating with major fashion groups such as Handsome, Samsung, and LF, they will hold the 'Autumn Outer Collection' event, presenting autumn key items such as dresses and transitional jackets at prices discounted by 10 to 30%.

Consumers are browsing autumn products at the Lotte Department Store main branch.
[Photo by Lotte Department Store]

For customers enjoying outdoor activities in autumn, the sports section will offer popular items such as clothing and sneakers at 10 to 50% lower prices. In the accessories category, bags, sunglasses, scarves, and more can be found at discounts of up to 40%. A Lotte Department Store official said, "Considering that the purchase period for this year's autumn new products coincides with the October golden holiday, we have significantly enhanced the benefits of the regular sale."

Shinsegae Department Store will also hold its representative shopping festival, 'Shinbaek Members Festa,' during the same period. Over 300 brands covering men's and women's fashion, accessories, and living products will be sold at discounts of up to 50%. Representative brands include Nike (10?20% discount), Son Jung Wan (20%), She’s Miss (30?50%), Galaxy Lifestyle (10%), Allzen (20?50%), Covernat (10?30%), Misope (20%), Earnest Seoul (10?20%), Allermant (20?50%), and Villeroy & Boch (30?50%).

From the 27th to 29th of this month and from the 1st to 6th of next month, Shinsegae Department Store will offer Shinbaek Rewards based on the amount spent when purchasing luxury goods, watches, or jewelry items worth 2 million KRW or more in a single transaction using affiliated cards. From the 9th to 13th of next month, a similar Shinbaek Rewards event will be held for luxury, fashion, and accessories. Separately, the Shinsegae Department Store application (app) will host a 'Community Festa,' providing exclusive coupons to community members.

Hyundai Department Store has prepared 'The Sale' event, where about 200 brands in fashion, living, and sports will offer autumn new products at discounts of up to 60% off the original selling price. In addition to the integrated sale, various attractions such as pop-up events will be provided at each store.

At The Hyundai Seoul, from the 1st to the 13th of next month, a musical Aladdin pop-up event will showcase about 20 limited-edition products that faithfully reproduce the musical stage and costumes. The Pangyo branch will hold a 'Living Festa' until the 6th of next month to coincide with the autumn moving season, and the Mokdong branch will run a 'Nike Exhibition' until the 29th of this month, offering various Nike apparel at discounts of up to 70% off the original selling price.

Additionally, each store has prepared cultural events such as autumn concerts and art exhibitions. A Hyundai Department Store official said, "We have planned various discount benefits, attractions, and entertainment for customers who want to enjoy the full autumn weather after the late summer heat."

This content was produced with the assistance of AI translation services.