Shinsegae Centum City Opens 'BoondoShop Men & Case Study' Multi-Brand Store

First Multi-Store Attracts Male and Young Customers

Diverse Products Including Mihara Yasuhiro Golf Shoes

Shinsegae Centum City opened the first combined store of 'Boondo Shop Men' and 'Case Study' on the 5th floor men's specialty section on the 12th.

The Boon the Shop and Case Study Complex Store.

This is the first time that Boondo Shop Men and Case Study, Shinsegae's own fashion select shops, are presenting a combined store.

With the opening of this combined store, Boondo Shop Men’s high-end luxury and contemporary designer brands are now joined by Case Study’s youth culture-based brands and sneakers, aiming to attract not only male customers but also the younger clientele.

In particular, Case Study has opened its first regional store in Busan’s shopping and tourism landmark, Centum City, following its locations at Boondo Shop Cheongdam and Shinsegae Gangnam, allowing it to reach even more customers.

Through this combined store with Case Study, the number of brands has increased to about 50, compared to the previous men’s-only store. Customers can explore a wide range of items, from luxury fashion and contemporary brands curated by Boondo Shop Men to Case Study’s special sneakers and emerging designer collections.

Through the limited-time 'Case Study Golf Club 24 FW Capsule Collection' available until the 2nd of next month, the store will introduce golf shoes in collaboration with the renowned Japanese designer Mihara Yasuhiro, as well as golf wear created in partnership with Pacific Golf.

To celebrate the opening, various promotions are planned, including a 10% Brand Day discount on 24 FW new arrivals until the 22nd and a free 'CASESTUDY X ARIES L/S' T-shirt (limited to the first 40 customers) with purchases over 300,000 KRW.

This content was produced with the assistance of AI translation services.