Shinsegae Centum City Unveils 'Born to Win': Where Sports Meet Fashion

Shinsegae Centum City is hosting a pop-up store for the premium gym wear brand 'Borntowin' at the Hyperground on Basement Level 2 until the 12th.

Born to Win.

Borntowin, which aims for trendy apparel at the intersection of sports and fashion rather than just simple athletic wear, is showcasing a variety of hoodies, short-sleeved t-shirts, pants, and gym backpacks.

In particular, collaborative hoodies between Shinsegae and Borntowin are exclusively available at Centum City, and starting from the 6th, products created in collaboration with Monster Gym will also be introduced.

The pop-up promotion includes gifts based on purchase amount and special sticker packs, and duffel bags will be given away through a hashtag raffle event.

This content was produced with the assistance of AI translation services.