KT Opens Lee Kang-in Fan Store in Hongdae

KT Plaza Hongdae Ad Shop Plus Branch Hosts
AI Lee Kang-in Welcomes Visitors by Name
National Team Uniform and Other Prize Events Held

KT announced on the 4th that it will showcase the 'KT Lee Kang-in Fan Store' at the 'KT Plaza Hongdae Ad Shop Plus' located in Mapo-gu, Seoul, until the 15th of next month.

The KT Lee Kang-in Fan Store features a large image of player Lee Kang-in on a red metal signboard. Inside, there is a 'Welcome Message Kiosk' where the AI-trained Lee Kang-in calls visitors by their names and greets them, an 'Illustration Mural' of Lee Kang-in, an 'Airball Event Zone' designed in the shape of a uniform, and an exhibition of the national soccer team.

Prize events are also being held. These include an 'SNS Event' where visitors can receive a welcome video from AI Lee Kang-in and engraved autographs, and an 'Airball Event' where participants can win prizes such as the national team uniform. To celebrate the opening, a promotion is running until the 22nd, offering prizes such as Lee Kang-in illustrated T-shirts on a first-come, first-served basis each week.

Yoon Tae-sik, KT Brand Strategy Director (Executive Director), said, "Through sports fandom content, we will provide customers with special experiences in their daily lives and enhance KT’s brand competitiveness and preference."

This content was produced with the assistance of AI translation services.