“Enjoy Beer and Agu-po Together” ... Changwon Special City Hosts Odong-dong Amek Festival
Changwon Mayor Hong Nam-pyo: "Various Efforts for Revitalizing Commercial Districts"
Changwon Special City in Gyeongnam announced that the 4th Odongdong Amek Festival, hosted by the Odongdong Merchants Association, was held from the 30th to the 31st at Odongdong Culture Square in Masanhappo-gu.
The opening ceremony was attended by Changwon Special City Mayor Hong Nam-pyo, National Assembly member Choi Hyungdu, Changwon City Council Chairperson Son Taehwa, as well as provincial and city council members and about 800 citizens.
The Odongdong Amek Festival featured programs targeting the younger generation such as 8090 parties and EDM performances, as well as instant singing contests, nostalgic pop music, and acoustic guitar live performances for the 7080 generation and others.
During the festival, the Odongdong area transformed into a festive space where all generations could enjoy together, revitalizing the local commercial district that had been stagnant due to the closure of the Lotte Department Store Masan branch.
The Odongdong Amek Festival has been held since 2019 to create a unique cultural tourism content for Changwon by combining agoo, a local specialty, with beer.
During the festival, various snack booths and food trucks offering agoo jerky, dakgangjeong, and more operated, and a glass of beer was sold for 2,000 won to help citizens whose wallets have become thinner due to high prices.
Mayor Hong said, "I understand that merchants and citizens are greatly concerned due to the recent closure of the Lotte Department Store Masan branch. Changwon City is making multifaceted efforts to revitalize the commercial district, such as increasing small business support funds from 10 billion to 20 billion won, as well as providing financial support, facility improvements, and promoting consumption. I hope that at the Amek Festival, everyone can forget the daily fatigue from the heat and have a delightful time enjoying savory agoo jerky and cold beer to their heart's content."
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