LG Chem Opens Americas CS Center... Full-Scale Expansion of North American Business

3-Story, 8,300㎡ Building in Ohio, USA

Director Noh Guk-rae (first from the left) and executives are conducting a commemorative tree planting at the North America CS Center. Photo by LG Chem

LG Chem is launching a customized close-support organization for its North American customers.

On the 28th (Korean time), LG Chem announced that it has opened the 'Americas CS Center (Customer Solution Center)' in Ravenna, Ohio, USA, and will begin full-scale customer response. Key executives and personnel, including Noh Guk-rae, head of LG Chem's Petrochemical Division, and Frank Seman, mayor of Ravenna, attended the event.

The Americas CS Center was built in Ravenna, Ohio, with an investment of approximately 70 billion KRW since September 2021. It is a three-story building with a total floor area of about 8,300㎡ (approximately 2,500 pyeong) and is equipped with production-level equipment such as extrusion and injection molding used by customers.

The CS Center is a specialized customer support organization that provides comprehensive technical solutions such as product development, quality improvement, and productivity enhancement to customers and partners.

With the completion of this CS Center, LG Chem plans to accelerate its local market penetration by creating synergy with the North American ABS compound plant, which began full-scale operation in Ohio in May. High-performance plastic ABS (Acrylonitrile Butadiene Styrene) is a high value-added plastic product with excellent heat resistance and impact resistance. It is a composite material used in various fields ranging from home appliances to automotive parts. ABS compounding refers to the final process of producing ABS products. It is the process of mixing semi-finished products produced in the polymerization process with other raw materials to realize various properties and colors, and extruding them into final products usable by customers.

The North American market, which accounts for 10% of global ABS demand, has a low self-sufficiency rate within the region and a strong preference for local companies and products. In particular, due to the development of the automotive and construction materials industries, demand for high-value ABS with excellent heat and weather resistance continues to increase. An LG Chem official stated, "Ohio, in particular, has excellent logistics and transportation convenience and is adjacent to LG Chem's major ABS customers," adding, "It has favorable geographical conditions to expand our position in the North American market and strengthen local customer responsiveness."

Meanwhile, through the opening of the Americas CS Center, LG Chem has completed a global four-corner customer support system connecting Korea (Osan), China (East China, South China), Europe (Germany), and the United States (Ohio), enabling strengthened close support at the closest point to customers worldwide.

In his congratulatory speech at the completion ceremony, Vice Chairman Shin Hak-cheol said, "Customers are at the center of all business," and added, "We will deliver inspiration that can change customers' lives unwaveringly in any environment."

This content was produced with the assistance of AI translation services.