"Clear with 3LCD Technology"… Korea Epson Unveils New 4K Projector Model

Press Conference for New Product Launch on the 27th
Unveiling 5 Models of the 'PQ22/20' Series
World's Smallest and Lightest 20,000 Lumen Projectors

Korea Epson is launching a new premium projector product equipped with its proprietary 3LCD technology and aims to expand its market share in the projector industry.

On the 27th, Korea Epson held a press briefing at Pie Factory in Gwangjin-gu, Seoul, unveiling five models of the 4K 3LCD projector 'PQ22/20' series.

The press briefing was attended by Epson executives including Takaso Tomoo, Chief Operating Officer (COO) of Visual Products at Epson, and Fujii Shigeo, CEO of Korea Epson.

The new projector lineup covers various fields such as media facades, performance venues, and large auditoriums, and is composed of the following models based on brightness: ▲EB-PQ2220B (20,000 lumens) ▲EB-PQ2216B (16,000 lumens) ▲EB-PQ2213B (13,000 lumens) ▲EB-PQ2010B (10,000 lumens) ▲EB-PQ2008B (8,000 lumens).

Korea Epson held a press conference on the 27th to explain the projector 3LCD technology.
[Photo by Han Yeju]

The flagship model of this series, the EB-PQ2220B, is a 4K projector with 20,000 lumens that is the smallest and lightest in its class, building on the success of the previous EB-PU series. The product features Epson’s patented 4K Crystal Motion technology, combined with panel temperature control and dual micro lens array technology, achieving a new standard of excellent 4K image quality.

During the presentation, Noh Seong-sik, Manager at Korea Epson, stated, "The 'PQ22/20' series supports IP5X dustproof rating, boasting high durability even in dusty environments. Equipped with a laser light source, it can be used for up to 20,000 hours, ensuring excellent maintenance and usability." He added, "In particular, the 'PQ22/20' series features a small and compact design that not only consumes less power compared to LED but also reduces size from components to the main body compared to previous models, enhancing eco-friendliness in packaging and transportation."

Epson has independently developed cutting-edge new technologies for this new product series, including ▲2-axis movement device ▲micro display technology ▲high-end graphic chip ▲optimized 3LCD technology body to realize high-resolution 4K quality.

Kim Dae-yeon, Executive Director at Korea Epson, emphasized, "Projector technologies are broadly divided into 3LCD and DLP projector methods. Compared to the '1-chip DLP' technology mainly adopted by competitors, Epson’s 3LCD method can reproduce richer and more accurate colors without color brightness loss or rainbow effects. This 3LCD technology is the reason why Epson has consistently held the number one market share in the projector market."

In fact, Epson held a 47% market share in the domestic projector market last year. As of the first quarter of this year, it has solidly maintained first place with a 48% share, up by 1 percentage point.

On the 27th, at the Pie Factory Studio in Gwangjin-gu, Seoul, a model introduced the 3LCD high-brightness projector 'PQ22/20' series and the generative AI-based 'New Media Art Exhibition - TIME SLIP' at the Korea Epson new product launch event. [Photo by Korea Epson] [Image source=Yonhap News]

Takaso Tomoo, COO of Visual Products, said, "Korea has a very large potential market with diverse content such as digital art and simulation golf. Considering that Korean content will expand globally, the Korean market will remain a very important market going forward."

Korea Epson plans to target the home projector market as well by launching a new home projector product in October.

Meanwhile, at this event, a 'New Media Art Exhibition - Time Slip' utilizing generative AI was also showcased, demonstrating the new product’s 20,000-lumen 4K crystal resolution quality. Notably, the exhibition featured five award-winning works selected through Epson’s AI New Media Art video contest, media art by Professor Park Je-sung of Seoul National University’s Sculpture Department, AI art by Anuta artists with developmental disabilities, and works using Epson robots, providing an engaging and differentiated exhibition experience.

This content was produced with the assistance of AI translation services.