LG Electronics to Exhibit Master of Ink Abstract Painting's 'Transparent OLED TV'... Previewed in New York and London

September 4-7 'Frieze Seoul' at COEX
Preview Videos from New York, London, Seoul, Incheon Airports
Late Artist Seo Seok's 'Haengin' Reinterpreted in Media Art

Next month at the global exhibition 'Frieze Seoul,' visitors will be able to experience masterpieces of ink wash abstract painting through LG Transparent OLED TVs. LG Electronics has displayed a preview video of the exhibition at famous overseas locations such as New York Times Square and London Piccadilly Circus.

LG Electronics is displaying a preview video of a 'Frieze Seoul' ink wash abstract masterwork on a large electronic billboard in New York's Times Square. Frieze Seoul will be held for four days starting from the 4th of next month at COEX in Samseong-dong, Gangnam-gu, Seoul. The artwork will be showcased on LG Electronics' transparent OLED TV.
[Photo by LG Electronics]

On the 27th, LG Electronics announced that it showcased the preview video on large domestic and international digital billboards ahead of Frieze Seoul 2024, which will be held from the 4th to the 7th of next month at COEX in Gangnam-gu, Seoul. The preview video was displayed at six domestic locations including Parnas Tower in Samseong-dong, Gangnam-gu, Seoul, and Incheon International Airport Terminals 1 and 2, as well as two overseas landmarks: New York Times Square and London Piccadilly Circus.

The video features media art that reinterprets the work "Haengin" by the late ink wash abstract master painter Seo Seok, created by his eldest son, artist Seo Doho. The video depicts a person leisurely walking through an intersection, bringing life to the original piece expressed in ink on paper, capturing the attention of passersby.

At Frieze Seoul, LG Electronics plans to showcase the media art from the preview video and works reinterpreted by artist Seo Doho based on representative pieces by painter Seo Seok through the 'LG Transparent OLED TV.' Architect Seo Ulho, the second son of painter Seo Seok, will direct the entire exhibition space, offering a unique three-dimensional experience through the transparent screen.

Meanwhile, LG Electronics recently signed an agreement with the National Museum of Modern and Contemporary Art (MMCA) to sponsor the 'MMCA X LG OLED' series exhibitions for three years starting next year. Recently, in Hanoi, Vietnam, they presented art pieces using OLED TVs under the theme "The Future Becomes Reality." Through various LG OLED art projects, they plan to highlight the unique value of OLED TVs as digital canvases and expand touchpoints with customers.

This content was produced with the assistance of AI translation services.