bhc selects Shin Yubin as 10th anniversary model for 'Ppurinkle'... "Favorite chicken Ppiyak Ppiyak"

GS25 Sweeps Advertising After Binggrae
First Table Tennis Medal in 12 Years at Paris Olympics
"Enjoys Bburinkle Most During Break Time"

Shin Yu-bin, a national table tennis player who shone at the 2024 Paris Olympics, is sweeping the advertising industry. Following GS25 and Binggrae, the top-selling chicken franchise in Korea, bhc Chicken, has also chosen Shin Yu-bin as their model.

bhc Chicken announced on the 27th that they selected Shin Yu-bin as their model ahead of the 10th anniversary of their signature menu, Bburinkle.

Shin Yu-bin was the key player who brought South Korea its first Olympic medal in table tennis in 12 years at the 2024 Paris Olympics. She also won the women's doubles gold medal at the 2023 Hangzhou Asian Games, achieving remarkable results and receiving hot love calls in the advertising world. In particular, her eating scenes before and after Olympic matches have become a hot topic on online communities and social media (SNS), and recently, the ‘Shin Yu-bin mukbang’ has gained popularity.

bhc Chicken explained the reason for selecting her as a model, saying, "Shin Yu-bin’s achievement of winning an Olympic medal through relentless effort closely resembles the growth story of Bburinkle, which was born as a new flavor in the world after repeated challenges and failures."

Since its debut in November 2014, Bburinkle has been loved for 10 years this year. It is a new concept chicken where chicken coated with cheese seasoning is dipped in a sweet and tangy sauce.

It is a product born from various trials and errors and attempts at changing perspectives. It is regarded as an innovative product that created a new category in the chicken market, which was previously divided into fried and seasoned chicken, causing a paradigm shift. It is especially wildly popular among consumers in their teens and twenties.

The Bburinkle series currently holds the undisputed number one sales position, receiving high praise for its unique taste not experienced before, not only in Korea but also in various countries overseas.

Last year, Shin Yu-bin attracted attention by revealing on a variety show that she enjoyed eating Bburinkle during her rest period after the Asian Games.

Shin Yu-bin said, “Bburinkle from bhc Chicken has always been my favorite chicken menu, so I am extremely happy and honored to be selected as a model this time.” She added, “I will actively participate in various activities commemorating the 10th anniversary as a model of Bburinkle, which is considered the favorite chicken among my peers, so please show lots of interest.”

This content was produced with the assistance of AI translation services.