Chaicommunication, Generative AI-Based Content Creation... "Demonstrating Technological Super-Gap"

Chai Communication, which is set to merge with Korea No.11 SPAC, has successfully advanced its proprietary artificial intelligence (AI) platform. On the 26th, Chai Communication, a digital marketing company specializing in AI, announced that it succeeded in producing AI advertising content using only its generative AI platform.

Last year, Chai Communication applied its own data and prompt engineering technology to generative AI engines such as ChatGPT and HyperCLOVA, launching its proprietary generative AI platform. This AI platform enables AI to learn data based on Chai Communication’s algorithms and then create various types of content.

The generative AI platform of Chai Communication is characterized by the application of AI technology throughout the entire process, from data collection and analysis to content production. While it is common to use AI-generated text and images, fully implementing entire content solely through AI requires advanced technical expertise. The company explained that because the AI platform was developed based on proprietary data, it was able to quickly succeed in producing AI advertising content after launch.

Chai Communication plans to significantly expand the portfolio of content produced by its AI platform. Since last year, the company has been supplying banner advertisements centered on AI-generated text and images. Additional development is underway to enable the generative AI platform to produce video content for short-form and SNS (social network service) channels.

A representative from Chai Communication stated, “We were the first in the industry to proactively utilize AI and data technology to launch our own AI platform, and we have secured technology that allows us to produce fully AI-completed content without additional human work.” He added, “As proprietary and external data accumulate, we expect further advancement of Chai Communication’s AI platform in the future.”

He continued, “By internalizing the generative AI platform, we can respond immediately to customer needs and systematically establish strategies for necessary data. Through this, we expect to realize a technological AI gap that surpasses competitors within the industry.”

This content was produced with the assistance of AI translation services.