KB Asset Management, First in Asset Management Industry to Supply Financial Content to KG Zeroin

KB Asset Management will supply financial content to KG Zeroin (hereinafter Zeroin), a fund evaluation and consulting specialist company, marking the first time in the asset management industry.

On the 23rd, KB Asset Management announced on the 26th that it signed a memorandum of understanding (MOU) with Zeroin at its headquarters in Yeouido, Seoul, to provide financial content published through its website and SNS channels.

Accordingly, KB Asset Management's excellent financial content will be available on various Zeroin platforms such as the comprehensive domestic and international financial information solution MP DOCTOR, bond information system BONDWEB, and financial data Excel query service ZERA EXCEL.

KB Asset Management plans to post popular content such as “Is the current NASDAQ 100 index really a bubble?”, “Easy study of bond duration”, and “Reducing taxes easier than raising salary” on the KG Zeroin platform at least once a week through its channels.

A distinctive feature of KB Asset Management's content is that employees directly participate in its production. About 10 in-house experts selected each quarter provide solutions based on their market insights.

Another differentiator is that the content moves away from the traditional one-way product information delivery format to understand consumer needs and provide content accordingly. In addition to market analysis, it analyzes keyword search volumes on search engines and publishes an average of about 23 various types of content monthly, including blog posts and videos.

Han Suhyeok, CEO of KG Zeroin, said, “We selected KB Asset Management's research materials because they provide investors with friendlier and more detailed information,” adding, “KG Zeroin will provide information and functions that help the market through such partnerships.”

Kim Youngsung, CEO of KB Asset Management, said, “As marketing has become digitalized and customer touchpoints have expanded compared to the past, supplying high-quality content is more important than ever,” and added, “We will continue to understand customers’ investment concerns and provide appropriate solutions to assist in decision-making.”

This content was produced with the assistance of AI translation services.