W Concept Strengthens Fashion Platform Competitiveness by Expanding into Children's Clothing Brands

Kids Gift Sales Up 5x in First Half of Year
Key Customers Aged 20-40 with Children or Nieces/Nephews

W Concept announced on the 22nd that it has established a new ‘Kids’ category to enhance its competitiveness as a fashion platform.

W Concept’s Kids category brings together clothing and products from children’s wear brands known for excellent design and high quality.

It aims for a ‘Contemporary Kids’ style that applies the sophisticated style and contemporary mood that W Concept has showcased so far. Over 100 brands, including Rototobebe, Orsite Kids, Brooks Brothers, Reckle & Jackle, Le Motif, and Kiang, popular among parents for infants and lower-grade elementary school students, have joined. The number of brands is planned to double by the end of the year.

W Concept cited the growth in sales of infant and children’s products and the rising preference for designer brands as the background for expanding its children’s wear business area. Last year, W Concept’s kids product sales doubled compared to the previous year, and kids gift sales in the first half of this year increased fivefold compared to the same period last year. The ‘Ten Pocket’ phenomenon, where family and acquaintances purchase items for children, has become prominent, leading to increased demand for premium infant and children’s products and a higher preference for designer brands with guaranteed quality.

An Jisoo, W Concept’s product planning manager, said, “With similar looks and family looks trending mainly among the 20s to 40s age group, the trend of dressing children and nephews in favorite brand clothes is spreading,” adding, “We hope customers will also prepare Chuseok holiday gifts for children at W Concept.”

This content was produced with the assistance of AI translation services.