Baek Jongwon's Theborn Korea Signs Business Agreement with Andong City... Launches Regional Coexistence Project

Andong City (Mayor Kwon Gichang) and The Born Korea Co., Ltd. (CEO Baek Jongwon) signed a business agreement on the 19th to promote the 'Public-Private Cooperation Regional Coexistence Agreement Project'.

The Born Korea Co., Ltd. is drawing attention as a company equipped with both expertise and creativity, renowned in the field of public-private cooperation for its outstanding achievements in menu development and revitalization of traditional markets in collaboration with Yesan County.

Baek Jongwon, CEO of Theborn Korea (right), and Kwon Ki-chang, Mayor of Andong, are holding up the signed agreement after concluding a business agreement.

To successfully spread these exemplary cases, Mayor Kwon Gichang of Andong and CEO Baek Jongwon pledged mutual cooperation to overcome local extinction and create new growth engines by linking Andong's specialized resources with The Born's professional know-how.

The main areas of collaboration will focus on three core fields: sustainable revitalization of the local food service industry linked to regional specialties, attracting tourism (lifestyle) population by connecting food and tourism, and successful management of the food sector at the Mask Dance Festival.

Andong City plans to designate the 2024 Andong International Mask Dance Festival, to be held this September, as the first stage of collaboration. The city aims to enhance Andong's branding and ensure the festival's success by developing food menus utilizing local specialties, discovering content with comparative advantages, and implementing differentiated promotional strategies.

Andong City also plans to focus its administrative efforts on securing sustainability and competitiveness by providing customized administrative and financial support for the future attraction of The Born Food Service Industry Development Institute's Andong branch, targeting the inland area of North Gyeongsang Province and the Daegu area in stages.

Additionally, the city plans to collaborate on nurturing professionals who will lead the revitalization of the local food service industry and commercial districts. The trained personnel are expected to play a key role in establishing a virtuous cycle to revitalize the declining old downtown commercial area.

Furthermore, the city plans to pursue close cooperation for the project's success through applications for related government and North Gyeongsang Province public contests and proposals for independent projects.

Baek Jongwon, CEO of The Born Korea Co., Ltd., stated, "First, I will do my utmost to support the successful resurgence of the 2024 Mask Dance Festival, which is the first stage of this collaboration," and added, "After the successful festival project, I will work to discover additional areas for phased collaboration to revitalize the stagnant local commercial districts. I request close cooperation from the Andong City team with The Born Korea's project team."

Mayor Kwon Gichang of Andong expressed his gratitude, saying, "I sincerely thank CEO Baek Jongwon for visiting to collaborate with our city despite his busy schedule," and continued, "I expect today's agreement to be a significant and new turning point for the successful leap of the Andong City brand, and I will spare no support and cooperation for the project's promotion."

Mayor Kwon further added, "Through the successful implementation of this collaboration, I hope that Andong City and The Born Korea will become a national model for public-private cooperation growth engines, leading the local era beyond overcoming local extinction."

This content was produced with the assistance of AI translation services.