Song Miryeong Leading the 'Everyone's Breakfast Campaign' Hopes It Leads to Increased Rice Consumption

Rice Ready-Meal Sharing Event at Daejeon Terminal on the Morning of the 19th

Song Miryeong, Minister of Agriculture, Food and Rural Affairs, personally participated in a triangular gimbap and sikhye sharing event to promote breakfast eating habits and increase rice consumption.

On the morning of the 19th, Minister Song held a rice convenience food (triangular gimbap and zero sikhye) sharing event in front of Daejeon Complex Terminal to commemorate 'Rice Day' (August 18).

Song Miryeong, Minister of Agriculture, Food and Rural Affairs (center), is handing out rice convenience meals (triangle kimbap + zero sikhye) to citizens in front of Daejeon Complex Terminal on the 19th.

This event is part of the 'Everyone's Breakfast Campaign,' which supports discounts on rice convenience foods during breakfast hours to increase the recently declining rice consumption and to foster healthy eating habits by encouraging people to eat breakfast. In this campaign, the Ministry of Agriculture, Food and Rural Affairs provides product discounts, GS Retail is responsible for producing, selling, and discounting rice convenience foods, and NongHyup supplies high-quality rice.

As part of the Everyone's Breakfast Campaign, from today until September 8, 17,000 GS25 convenience stores nationwide will offer discounts of 500 to 1,000 KRW on 21 types of rice convenience foods (lunch boxes, gimbap, and rice balls) purchased during breakfast hours (6 AM to 9 AM). Lunch boxes are discounted by 1,000 KRW, and rice balls and gimbap by 500 KRW. During the event, the popular GS25 lunch box 'Mul Joahalkil Mollae Da Neoeosseo' (I Put Everything Because I Didn't Know What You'd Like) is available for 4,900 KRW after a 1,000 KRW discount, and the 'Tuna Mayo Dumppok Gimbap' is available for 2,700 KRW after a 500 KRW discount.

Minister Song stated, "As rice consumption continues to decline, farmers are facing difficulties due to the recent drop in rice prices in production areas. I hope this event will serve as an opportunity for the public to take greater interest in rice and develop healthy breakfast habits, and that it will lead to increased rice consumption."

This content was produced with the assistance of AI translation services.