NHN Unveils New Group CI... "Reflecting Commitment to Sustainable Growth and Innovation"

First CI Revamp Since Group Launch in 2013

NHN announced on the 1st that it will unveil a new corporate identity (CI) in celebration of its founding anniversary and apply it uniformly across the entire group. This is the first comprehensive overhaul of the corporate CI since the group's establishment in 2013.

The revamp was carried out to strengthen the company's identity and reaffirm its commitment to sustainable growth and innovation.

The new CI design involved Professor Hara Kenya, a designer well known as the art director of Muji. NHN explained, "The CI design embodies the future direction of creating infinite possibilities through multidimensional connections, and based on the philosophy of simplicity and clarity, we introduced achromatic colors to express a solid foundation that underpins everything."

With this revamp, new CI designs tailored to each group company's mission will be applied across the entire group. NHN also launched a dedicated website introducing the CI, providing detailed explanations of the purpose and background of the overhaul.

Alongside the new CI launch, NHN plans to realize the group's vision of becoming a 'global top-tier tech company.' Leading with its gaming business, the company aims to actively expand global competitiveness across all business sectors including technology and commerce, while enhancing management efficiency through a comprehensive reorganization of the entire group structure.

Jung Woo-jin, CEO of NHN, stated, "By incorporating NHN's unique corporate value of 'connection' into the new CI, we have further strengthened the group's vision and identity. We will not rest on the achievements of growing as a leading domestic IT company but will leap forward as a global ICT company."

This content was produced with the assistance of AI translation services.