260 Companies Selected to Participate in September Donghaeng Festival

Competition Rate Recorded at 4.4 to 1

The Ministry of SMEs and Startups announced on the 1st that the selection of participating companies for the 'September Donghaeng Festival' has been completed.

From the 1st to the 12th of last month, small and medium-sized enterprises and small business owners wishing to participate were recruited through an open call selecting 200 companies and 60 companies through recommendation. A total of 1,007 companies applied. The competition rate for the open recruitment was 4.4 to 1, which is about 10% higher compared to last year's September Donghaeng Festival competition rate.

The 260 companies participating in the Donghaeng Festival were finally selected through evaluations by private experts such as merchandisers (MDs) on market and product competitiveness, price appropriateness, and value.

Including 40 companies separately evaluated and selected in connection with the small business owners' popup store (global showroom) to support overseas sales channels for excellent domestic small business owners, a total of 300 companies will participate in the September Donghaeng Festival.

The selected companies include luxury Amso Hanwoo gift sets, Hojeongga glutinous rice yakgwa, and Goryeo Red Ginseng Extract. They will be given opportunities for online and offline product promotion and publicity, as well as education opportunities to develop global sales channels.

This content was produced with the assistance of AI translation services.