Samsung Electronics Opens Digital Community on IOC Website to Promote CSR Vision

Paris Launch Event... Thomas Bach IOC President and Others Attend

Samsung Electronics announced on the 1st that it launched the digital community 'Together for Tomorrow, Enabling People' in collaboration with the International Olympic Committee (IOC) on the 31st of last month (local time). Samsung Electronics is a global official sponsor of the IOC.

At SPOT24, a complex cultural space for the Paris Olympics in France, officials attending the 'Together for Tomorrow, Enabling People' digital community launch event hosted by Samsung Electronics on the 31st of last month (local time) are taking a commemorative photo.
From the third person on the left in the back row: Luc Abalo, 'Olympian Artist'; Thomas Bach, President of the International Olympic Committee (IOC); Lee Young-hee, President of Samsung Electronics Global Marketing Office; Andrew Parsons, President of the International Paralympic Committee (IPC); Seong Il-gyeong, Vice President of Samsung Electronics Europe Headquarters.
Photo by XXX

The event took place at SPOT24, an Olympic complex cultural space located in Paris, France. Attendees included Thomas Bach, IOC President; Anne Sophie Boumard, IOC Director of TV and Marketing; Andrew Parsons, President of the International Paralympic Committee (IPC); Lee Young-hee, President of Samsung Electronics Global Marketing Office; Sung Il-kyung, Vice President of Samsung Electronics Europe Headquarters; and Luc Abalo, Olympic handball champion and artist.

'Together for Tomorrow, Enabling People' is a digital community created by Samsung Electronics and the IOC to allow Olympic and Paralympic fans worldwide, especially youth, to enjoy the Olympics. It is accessible via the IOC website and app. The collaboration is planned to continue through the 2028 Los Angeles (LA) Olympics. The community name is the English expression of Samsung’s Corporate Social Responsibility (CSR) vision '함께가요 미래로! Enabling People.' It carries a message encouraging youth to become future leaders who drive innovation and build a better society.

The digital community is composed of programs that naturally allow participants to experience the values of CSR, health, and creativity linked to the Olympics. It operates the Solve Challenge, Move Challenge, and Create Challenge.

At the event, the top 10 teams among global 'Samsung Solve for Tomorrow' participants, whose projects are highly relevant to Olympic themes such as education, health, and safety, were selected and announced as digital community ambassadors. The 10 teams represent the United States (2 teams), France, the United Kingdom, Singapore, Vietnam, India, China, Peru, and T?rkiye.

President Bach said, "I am deeply impressed that hundreds of thousands of youth have had the opportunity to grow as future talents through 'Samsung Solve for Tomorrow,'" and emphasized, "The IOC is pleased to continue its cooperation with Samsung to discover and support talents who combine sports and technology through this opportunity."

President Lee Young-hee stated, "This project is the result of long-term efforts with the IOC to create programs where youth can directly participate and experience Olympic values," adding, "Samsung Electronics will continue to strive to enable youth to pursue bold challenges for a better future."

This content was produced with the assistance of AI translation services.