"Let's Become a True Leader Who Never Loses Dignity"…Jung Eui-sun, President of the Archery Association, Remarks Revisited

Women's Archery Followed by Men's Team Gold
Jung Eui-sun's Speech at Last Year's Archery Association Event Gains Attention
If You Did Your Best and Competed Fairly, Poor Results Are Okay
Let's Become Leaders Who Maintain Dignity and Composure
Netizens Say "Daeui-seon (Greathearted Jung Eui-sun)" and "Please Take Charge of Soccer Too"

On December 1, 2023, Chung Eui-sun, Chairman of the Archery Association (Chairman of Hyundai Motor Group), attended the 60th anniversary event of archery.
[Photo by Hyundai Motor Group]

The Korean archery national team achieved a historic feat by winning three consecutive Olympic team event titles for both men and women, bringing renewed attention to past remarks made by Chung Eui-sun, chairman of Hyundai Motor Group and president of the Archery Association.

On December 1st last year, Chairman Chung delivered a welcoming speech at the ‘2023 Korea Archery 60th Anniversary Ceremony’ held at the Grand Walkerhill Seoul Hotel in Gwangjin-gu, Seoul. He began by saying, "We will actively support our archers to move forward with greater aspirations and dreams." He added, "Reaching the top in any field is extremely difficult, but maintaining that position is even more challenging. I understand this well. Even if the results fall short of expectations despite our best efforts and fair competition, it is okay."

On December 1, 2023, Chung Eui-sun, President of the Archery Association and Chairman of Hyundai Motor Group, gave a speech at the 60th anniversary event of archery. [Screenshot and subtitles from SBS News posted on the community]

Chairman Chung continued, "What is more important is that we all show the true image of a leader who never loses dignity and composure, regardless of the circumstances," adding, "Through this, we can elevate the nation's dignity and instill pride in our people. I believe this is the true value and meaning of sports." He also said, "I will actively support this," and explained, "Following Honorary Chairman Chung Mong-koo, I feel immense fulfillment and am actively engaged as the president of the Archery Association for this very reason."

On December 1, 2023, Chung Eui-sun, Chairman of the Archery Association (Chairman of Hyundai Motor Group), attended the 60th anniversary event of archery.
[Photo by Hyundai Motor Group]

Chairman Chung’s speech was featured on SBS News at the time and has become a topic of interest following the archery team’s successive good news. Netizens resonate with parts of his speech such as "It is okay if the results fall short of expectations" and "A true leader who does not lose dignity and composure." One netizen commented, "Dignity and composure, the victory of the system, and that serious tone and gaze don’t seem like empty words." Another said, "In these times when there are so many barbaric and greedy people, the word dignity really hits home." Some remarked, "Seeing that the main business, Hyundai Motor Group (Hyundai Kia is the correct term), is doing well and the hobby, the Archery Association, is also thriving, he really is a capable person." Some netizens said, "It’s my first time hearing Chairman Chung’s voice, and it’s nice. By the way, his diction is good." There was also a comment saying, "The words are so good?dignity, dignity, Daeseon (a combination of great person and Chung Eui-sun)." Football fans among the netizens said, "Please take care of the Korea Football Association (KFA) too, Chairman Chung Eui-sun." A Hyundai Motor shareholder commented, "As a preferred stockholder of Hyundai Motor, I am quietly grateful every quarter," adding, "The stock price has risen a lot, which is even better. Since everything Chairman Chung does goes well, please take charge of the KFA as well."

On December 1, 2023, Chung Eui-sun, President of the Archery Association (Chairman of Hyundai Motor Group), attended the 60th anniversary event of archery. Behind President Chung is Chung Mong-koo, Honorary President of the Archery Association (Honorary Chairman of Hyundai Motor Group), who has led the Archery Association.
[Photo by Hyundai Motor Group]

Hyundai Motor Group holds the longest record of sponsorship in a single-sport sports organization in Korea, with archery being the beneficiary. The anniversary event was also sponsored by Hyundai Motor Group. The Archery Association expressed gratitude to Honorary Chairman Chung Mong-koo for his dedication to Korean archery by presenting a special honorary plaque featuring key photos from his tenure as president of the Korea Archery Association. Honorary Chairman Chung was appointed president of the Korea Archery Association in 1985 and laid the foundation for Korean archery to become the world’s best by expanding the sport’s base, discovering talent, and domesticating equipment. He currently serves as honorary president of the Korea Archery Association. Chairman Chung Eui-sun has held the position since 2005. At the event, a future blueprint toward the 100th anniversary of Korean archery was also shared. Marking the 60th anniversary, the Archery Association introduced the slogan ‘Aim Higher, Shoot Together,’ aiming to build an archery culture where everyone enjoys and grows healthily.

Earlier, on the 29th (local time), the Korean women’s archery team achieved their 10th consecutive victory in the women’s team event. The following day, on the 30th, the men’s team consisting of Kim Woo-jin (Cheongju City Hall), Kim Je-deok (Yecheon County Office), and Lee Woo-seok (Kolon) defeated France 5-1 (57-57, 59-58, 59-56) to win the championship. Having won this event at the 2016 Rio de Janeiro and 2021 Tokyo Olympics, the Korean men’s archery team secured their third consecutive Olympic team event title. This also marked Korea’s simultaneous triple consecutive wins in both men’s and women’s team events. Korea is the only country to have won back-to-back Olympic men’s team event titles in two consecutive Games.

This content was produced with the assistance of AI translation services.